Google Business Listings

How Google Exploits the Hospitality Industry for Profit - Online Ownership

Excerpt from Online Ownership

The hospitality industry is being exploited by Google for their own profit. To be clear this article is not about regular search results where thousands of pages compete in an algorithmic mash up, this is for the actual brand or name search of the business and the associated Google business listing that the hotel manages within the Google My Business product.

exploit
verb

  1. make full use of and derive benefit from (a resource).
    synonyms: utilize, make use of, put to use, use, use to good advantage, turn/put to good use, make the most of, capitalize on, benefit from, turn to account, draw on;
  2. make use of (a situation) in a way considered unfair or underhand.

And again in this instance Exploit pertains to the fact that Google denies the hospitality industry the tools provided to all other market sector business to market their businesses products and services to customers via Google My Business

Hospitality industry is defined as any Lodging based category used within the Google My Business product listing, such as: hotels, resorts, bed and breakfasts, motels etc

This industry is one of the fourth largest employers in the UK with current net profit margins a little under 5%. This revenue is typically 65% from room bookings and 25% from food and beverage.

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