Opening this month in the heart of the Israel's largest metropolis, The LINK hotel & hub is designed to appeal to millennial tourists and business travelers, offering an ultra-high-tech experience, informality, convenience and comfort. "The LINK is nothing like any other Dan Hotel," says Dan Hotels Corporation CEO Ronen Nissenbaum, "nor indeed is it like any other hotel in Israel in that it operates at full break-neck speed 24/7."
Located on Shaul Ha'Melech Boulevard - adjacent to major office towers, the Tel Museum of Art, Ichilov Hospital, the diamond exchange, the Tel Aviv Performing Arts Center and the buzzing Sarona complex - The LINK has 94 rooms and suites. The guest's smart phone is the key to every hotel feature - from check-in to check-out, billing, room access, the room's lighting, TV and temperature controls - and even becomes a house phone able to make free local calls. Wifi is speedy and universal and connects automatically as the guest enters the hotel.
The LINK's informal core is The Hub, a vast 7,000-square-foot space designed for work, relaxation, eating and drinking. Breakfast is served from 6AM until 11PM and an all-day menu and fully stocked bar is open till midnight; the LinkCafe is open 24/7 for snacks and barista-style coffee. The Hub offers shared worktables, a games area including a nine-foot pool table, as well as nine private meeting rooms accommodating 4-40 people. One floor up is The LINK's 1,500-square-foot gym and spa.
Tel Aviv street art in the common areas at The LINK
The hotel design is airy, bright and colorful. A main feature of The LINK is its array of bold "street art" exhibited throughout the hotel, all of which is for sale. Curated by photographer Daniel Siboni - the internationally recognized artist with a Lifetime Achievement Award from Cannes Film Festival - The LINK hotel offers a unique artistic experience and provides a platform for the Tel Aviv street art scene. The hotel collaborated with 12 of Tel Aviv's street artists to bring the city's energetic street-art-vibe into the hotel. Daniel Siboni has assigned a unique work of street art to each floor, including the corridors and guestrooms. Work by other street artists is displayed in the hotel's common areas. All the art displayed in the hotel is for sale.
2018 also sees another new development in the Dan Hotels story with the opening of the group's first hotel outside Israel: the 223-room THE DEN in Bangalore, India www.denhotels.com. "It is a tribute to the mindset and talents of the Dan Hotels team that the same corporate culture that can majestically host presidents and monarchs at Jerusalem's King David Hotel, tourists at a dozen top-quality hotels throughout Israel and snapchat addicts at THE LINK are now going to be giving a gracious and proficient welcome to travelers to India," Nissenbaum commented.