Fuel Travel, StayNTouch, and Flip.to have partnered to launch a new study that examines perspectives from hoteliers and suppliers on industry technology. First debuted exclusively for attendees of the HITEC Hospitality Technology Show in June, the results are now being distributed globally.
The study surveyed hoteliers and suppliers to learn how the industry can improve from a technology perspective, with key takeaways for readers from both groups:
- For hospitality decision-makers, the results provide guidance on the latest technology trends, as well as opportunities to invest valuable resources for growth.
- For suppliers, the study informs ideas on the most pressing technology issues facing the hotel industry today.
With data surveyed from 358 respondents—all responsible for purchasing or selling technology in hospitality—the study is unique from other research in that it goes beyond standard reporting to identify similarities and differences in priorities for where the industry and travel technology should be headed.
Overall, the results showed many positive indicators that hoteliers and suppliers are closely aligned.
Take, for instance, considerations for a new PMS. The factors which were “most important” for respondents from both groups fell in sync, with ease of use and seamless integration topping the list. In fact, the need for improved integration between existing products garnered a strong consensus from respondents. Guest experience was also a top priority.
Frewoini Golla, Director of Marketing for StayNTouch noted why findings like this are so critical for industry growth. “Better understanding where priorities lie helps vendors stay in tune with the challenges our customers are responsible for, and how we can serve their needs while topping their goals.”
Other areas where the study reported similarities and differences include factors influencing marketing spend, perspectives on new and emerging technology, and the process for considering new technology purchases.
Stuart Butler, Chief Operating Officer of Fuel Travel said of the results, “As vendors of this space, our eyes are fixed on the trajectory of travel technology and marketing, so having a better understanding of the wants and needs of those in the front-lines of hospitality really helps us all get better together.”
Richard Dunbar, Director of Partnerships at Flip.to echoed this sentiment. “It’s really important that we focus on helping our customers and all of the industry move the needle. The results of this survey have opened up a really compelling dialogue to grow the industry, today.”
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