Hospitality Financial and Technology Professionals (HFTP®) and Hospitality Technology Next Generation (HTNG) announced during Hospitality Upgrade's Annual CIO Summit that they established a partnership geared toward strengthening the progression of the technology in the hospitality industry. The agreement is based on both organizations' desire to use each group's complementary strengths and resources to advance technology in the hospitality and travel industries.
"For years, HFTP and HTNG have worked in parallel in support of the hospitality technology industry," said HFTP CEO Frank Wolfe. "Each organization has made great progress toward bringing the community together to establish education, standards, best practices and resources. Recognizing that working closer together would better serve the industry, the leadership of HTNG and HFTP has formed this partnership."
The two organizations are member-based nonprofits which draw from their volunteers' extensive knowledge bases to develop and present educational opportunities, industry standards, best practices and other resources. Through this agreement, HFTP and HTNG will cross-promote the programs of each organization to maximize the benefits and impacts of these efforts.
"HTNG and HFTP have played important roles in advancing technology in the hospitality and travel industry. With similar, but complementary missions, this partnership will bring the organizations closer together and codify the informal cooperation that has existed since HTNG's founding 16 years ago," said Mike Blake, CEO of HTNG.
The partnership establishes a corresponding presence within each organization's events and activities. The groups will promote each other's events on online calendar listings and news sites; as well as support each group's programs, including HFTP certifications and the HTNG Workgroups. Also, both HFTP and HTNG will invite leadership representatives from the other organization to participate in events, programs and advisory councils.
One of the first things the two organizations have agreed to do is to resurrect the Hospitality Technology Strategic Initiatives Council, co-founded by HFTP and HTNG in 2009. The council was composed of senior-level, industry leaders and related hospitality/travel associations to discuss pressing industry needs as they relate to hospitality technology. The council will work to identify industry initiatives and will determine the best possible home for these initiatives to reduce duplication efforts.
Hospitality Financial and Technology Professionals (HFTP®) is a global nonprofit hospitality association, headquartered in Austin, Texas, USA, that uniquely understands the industry"s problems. HFTP has members and stakeholders across the globe. HFTP assists its members in finding solutions to industry problems more efficiently than any organization via its expert networks, research, conferences such as HITECSM and certification programs. HFTP also owns the world's only hospitality specific search engine, PineappleSearch.com. HFTP is recognized as the spokes group for the finance and technology segment of the hospitality. For more information about HFTP, e- mail email@example.com .
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