HSMAI Washington Chapter

HSMAI Washington DC Chapter Event Will Take Deep Dive into Group Market

Brian Berry and Suzanne Shogren

HSMAI Washington DC Chapter will present a Deep Dive Into the Group Market on Oct. 11 hosted by Cvent, a global leader in meeting, event and travel technology.

The program, to be held at Cvent headquarters at 1765 Greensboro Place Station Place in Tysons Corner beginning at 5 p.m., will feature Brian Berry, Cvent senior vice president of sales and data analytics, and Suzanne Shogren, Cvent regional director, Ownership Group Services for the Hospitality Cloud.

They will discuss the future of the group market, industry drivers and tools to increase conversion and win more business. Presentations will be offered on two tracks, one for property-level sales professionals and the other for general managers, revenue managers and corporate managers.

Attendees will get a sneak peek at new Cvent data and learn how group strategies can adapt to a changing landscape. Berry and Shogren will share insights for gaining a competitive edge, tools for attracting meeting planners and ways to manage sales teams.

Registration, complimentary for all attendees, will open at 4:30 p.m., and a networking reception will follow the presentations. Free parking will be offered in the garage adjacent to Cvent’s building, which is a short walk from the Greensboro Station of the Washington Metro. Click HERE to register.

About the Speakers

Brian Berry, Cvent Senior Vice President of Sales and Data Analytics

Berry engages with executives throughout the hospitality industry to strengthen marketing returns and develop deeper performance insights. He provides strategic leadership and direction for the Cvent Supplier Network, continuously developing better connections between hotels and meeting planners.

Prior to joining Cvent, Berry was senior vice president of sales and revenue management for Host Hotels & Resorts, the largest lodging real estate investment trust and one of the largest worldwide owners of luxury and upper-upscale hotels. Prior to joining Host, he held regional and corporate management positions with Starwood Hotels and ITT Sheraton in both North America and Europe.

Berry is a graduate of Cornell University’s School of Hotel Administration, Ithaca, New York, and Johns Hopkins University’s Carey Business School, Baltimore. He has served on numerous industry, chain, and education advisory boards, including HSMAI’s Americas Board and its Chief Revenue Officer Council, the AH&LA Customer Innovation Council, and the DePaul University School of Hospitality Leadership.

Suzanne Shogren, Cvent Regional Director, Ownership Group Services for the Hospitality Cloud

With 24 years of experience in hotel sales, training, and development of sales teams and leveraging partnerships between management and owners, Shogren works directly with ownership groups and asset management companies to help them quantify the performance of their hotel portfolio. By sharing and analyzing data and creating advocacy within the hospitality Industry, owners gain a strategic advantage in the hospitality digital space.

Shogren is a graduate of Ohio University, Athens, Ohio, and received her master’s degree in organizational development/knowledge management at George Mason University, Fairfax, Virginia.

About HSMAI Washington DC Chapter

HSMAI Washington DC Chapter is an affiliate of the Hospitality Sales and Marketing Association International, an individual membership organization based in McLean, Virginia, composed of more than 7,000 members worldwide, with 40 chapters in the Americas Region. 

HSMAI is committed to growing business for hotels and their partners and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights and expertise to fuel sales, inspire marketing and optimize revenue through programs including the Adrian Awards and Revenue Optimization Conference.

Click HERE to join HSMAI. For more information, go to www.hsmaidc.org.

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Kathryn Potter
KCP Media

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