Hard Rock International announces the appointment of Paul Pellizzari as vice president of global social responsibility. In his new position, Pellizzari will hold overall accountability for the growing entertainment brand's social responsibility programs and initiatives.
In his previous role, Pellizzari led social responsibility for Ontario Lottery and Gaming Corporation (OLG) and developed a global leadership position for the corporation. This work included building and leading OLG's responsible gaming program, which was named "Best Overall Responsible Gaming Program in the World" by the World Lottery Association in 2014 and won 16 other national and international awards.
"It is a pleasure to welcome Paul to our Hard Rock family," said Jeff Hook, executive vice president of development and marketing, Hard Rock International. "Paul's expertise and background will help contribute to the strength and development of the brand, as we strive every day to live out our brand mottos of Love All – Serve All, All is One, Take Time to be Kind and Save the Planet."
Prior to leading social responsibility for the OLG, Pellizzari led a research consulting practice at EthicScan Canada, developed social purpose marketing strategies for J. Walter Thompson and worked in corporate communications for Noranda Inc. Throughout his career his work has led to collaborating with all orders of government, the United Nations and with international, national and local not-for-profit organizations.
Pellizzari has written two books and dozens of articles focusing on the topics of corporate social responsibility. Some of his published works include "Conscious Consumption: Corporate SR and Canada's Grocery Giants" and "Shopping with A Conscience" as well as articles in Canadian Business magazine, The Globe & Mail, Corporate Knights magazine, NOW magazine, Corporate Ethics Monitor and Canadian Gaming Business. In 2015, Pellizzari was named "World's Top 50 Social Responsibility Leadership Talents" by Global Corporate Social Responsibility Day.
Pellizzari holds a Master of Arts degree from the University of Montréal and both a Bachelor of Commerce and a Bachelor of Arts from Queen's University, where he has taught as an adjunct professor.
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