Nowadays, the hotel website is one of the ways of gaining new hotel guests who can book the room directly at website. However, sometimes it is really difficult to rank high in search engines and to present the content to the potential hotel guests. This article will highlight the most important benefits of the tool to become more visible online!
Something more than hotel website widget
Our.Guide is a widget that presents all tourist attractions that are placed in the hotel neighborhood. The hotel guests do not have to make a use of various websites to grab the essential information, such as ticket prices, detailed address and the current exhibition or events - they may use the widget and be always sure that they receive the current data. What is more, it is also worth to mention the new function of the widget- when your website is equipped in this modern tools, you may count on the additional service that concerns boosting the organic search engine. In this way, the hotel obtains more direct booking results and becomes more popular.
Few words about search engine optimization
The Our.Guide widget is a SaaS tool – it means that it does not have to be updated by the hotel employees when it comes to updating information about tourist attractions as well as search engine optimization. It is a huge plus for the hotel to have an additional way of boosting the organic search engine. It is worth to highlight that the search engine optimization services provided by the widget cannot be the only one method of improving the online visibility. It was designed to improve the hotel SEO rather than replace the current optimization.
What is more, the SEO service works at every search engine. You may achieve satisfied results at global version of Google.com as well as local, for example Google.es.
Every client who will try the Our.Guide widget will achieve access to the dashboard where the daily, weekly and monthly traffic are presented. In this way, you may monitor the most popular phrases and improve your website better.
SEO services needs time and it is the only one disadvantages. However, the experts claim that the first results should be noticed within one month.
A great example
At present, travelers have changed the way the look for the particular hotel. They often use so called long tails, for example they type: “hotel near London Eye” instead “hotel London” to find the most suitable results.
The Our.Guide widget is equipped of those phrases and as an outcome, the hotels that have the Our.Guide widget appears first in the search engine results. Moreover, the Our.Guide helps to direct the potential hotel guests when they enter the interesting event, for example “Madonna concert London”. The same feature has been observed by the OTA companies, for example Booking.com that also achieve great results. The more diversify the SEO service is, the better results you may achieve.
Internet is undoubtedly the most popular form of finding appropriate places to overnight. However, the hotel SEO is a key in getting new clients. There are some interesting facts about hotel SEO:
- 73% is the average traffic on the hotel website from Google Search Engine
- 65% visitors from Google organic results make direct booking reservation
- 187% more people visit the hotel website that uses long-tail hotel SEO strategy every year.
An expert opinion
Many experts provided opinions on the tool. One of them is HEBS Digital that says:
“On the property website, create Local Travel Guide - destination guides featuring local places of interest, tours, activities and attractions to influence travelers, making the hotel the hero of the destination for advance bookings. An added benefit is that typically these Local Travel Guide have tremendous SEO value that will boost the organic search engine rankings, bookings and revenues.”
Our.guide is established in Warsaw, the capital of Poland. The main purpose of the company is to provide high quality SaaS software – Our.Guide provides detailed information about the local tourist attractions and events. The company understands the client’s fears that is why, you may test it without any consequences or charges for 14 days.
John Paul II 61/211 St.
01-031 Warsaw, Poland
email address: firstname.lastname@example.org
phone number +48737 432 090
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