Excerpt from Travel Daily
Expedia Group has announced the global launch of Guest Insights, a solutions-driven insights tool for hotels. As part of the Expedia Group's Partner Central suite of offerings, Guest Insights leverages current property, competitive and market intelligence to inform properties of their guest's travel motivations and booking behavior, allowing partners to identify opportunities to reach and convert travellers in a strategic way.
Benoit Jolin, SVP, global product and design, Expedia Group, said: “Partners acknowledge the importance of understanding their guests, but until now have lacked the appropriate tools to access comprehensive guest motivations for their own properties or market. With Guest Insights, hotels are able to understand their demand patterns on a much deeper level.”
From guest origin information to average daily rate (ADR) to average booking window, Guest Insights provides hotels with unrivaled access to key data across time and markets.
Insights available to hoteliers include visibility into where customers are coming from, average length of stay, average cancellation rate and other historical information and key insights to maximise their distribution in the Expedia Group lodging marketplace.
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