Excerpt from Jeff Bullas
The concept of influencer marketing is certainly not new. It has been around for ages in the form of word-of-mouth marketing.
However, in the last few years, this form of marketing has seen unprecedented growth.
Having realized its potential, 63% of marketers last year planned to increase their budgets for influencer marketing.
One of the major challenges in influencer marketing is to identify relevant influencers. You need to make sure that each influencer you partner with is an expert in your industry or niche and is trusted and followed by a large number of people.
But how can you identify whether or not a potential influencer is really influential or not? The number of followers is not the only criteria you need to use to evaluate an influencer. This post will show you five effective ways to identify real influencers.
Attributes to evaluate
It takes a lot of effort to find the right influencers for a campaign. You need to find someone relevant and influential enough to help you achieve your campaign goals.
Also, you need to be careful when looking for influencers so you don't end up with fake influencers who will eat away your budgets.
Here are some of the most important attributes to evaluate when you search for the right influencers.
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