Live! Casino & Hotel yesterday announced the appointment of NIKOLINA FELTON to Senior Vice President of Marketing.
The appointment marks a promotion for Ms. Felton, who previously served as Vice President of Loyalty Marketing for the property. In her new role, she will direct and oversee the day-to-day operations of the Marketing division for Live! Casino & Hotel, one of Maryland's top tourist destinations and a major driver of state revenue. Ms. Felton will develop and implement marketing strategies that align with the Live! brand and business goals by working with the database marketing, entertainment, bus marketing, advertising, player development, special events and Live! Rewards teams. Additionally, she serves on the corporate development team for The Cordish Companies to grow the Live! brand nationally and internationally.
A gaming industry veteran with more than 17 years of experience, Ms. Felton joined Live! Casino as part of the opening team in 2012, serving as Director of Database Marketing. Prior, she held leadership positions at Pinnacle Entertainment, Inc., working her way up the ladder to become Director of Marketing for two of Pinnacle's St. Louis-based properties, Lumiere Place and River City Casino.