HSMAI Adrian Awards

HEBS Digital Wins Bronze HSMAI Adrian Award for Loews Hotels & Co Website Redesign

This win reflects the accomplishment of relaunching the new website, which hosts 24 existing properties and has a strong focus on direct-booking functionalities
Loews Boston Hotel - Exterior
HEBS Digital Wins Bronze HSMAI Adrian Award for Loews Hotels & Co Website Redesign


HEBS Digital, a leading authority in technology and digital marketing for hotels, has been honored with a bronze Adrian Award for their work on the Loews Hotels & Co website by the Hospitality Sales & Marketing Association International (HSMAI) for 2018. Now in its 62nd year, the HSMAI Adrian Awards is among the largest and most prestigious global travel marketing competitions.  

“The HEBS Digital team created a website with functionality and design to reflect our company’s new positioning, look and feel,” said Jacob Messina, Senior Director eCommerce & Performance Marketing. Loews Hotels & Co. “We have been partners with HEBS for several years now and are very pleased with our new website.”

Upon starting the project, HEBS Digital performed a content audit, inventory, and gap analysis identified key areas for optimization across UX, creative and SEO disciplines. With all team members aligned on a strategy to create a new, revenue-generating website for Loews Hotels, HEBS Digital designed and develop a new site that includes:

  • A Spotlight Search functionality with fast, type-ahead search that allows users to effortlessly find relevant content on the website
  • An intuitive booking widget that remembers the visitor’s selection and displays it throughout the site and during future visits
  • A fully-responsive website experience built on the latest web coding standards.
  • A fully-integrated, custom booking engine for a streamlined experience on all devices

“It is always a pleasure to work with the Loews Hotels & Co team on exciting initiatives that help drive their business,” said Emily Millman, Director of Client Success at HEBS Digital. “This website was a great undertaking by our team and I was happy the delivered product met all of their needs and goals.”

To see the project, visit the Loews Hotels & Co website.


Founded in 2001, the firm is headquartered in New York City and has global offices in Las Vegas, Tallinn, Munich, and Asia-Pacific. Through its Smart Guest Acquisition Suite, including the smartCMS®, Smart Personalization Engine, Smart Data Marketing, and full-service digital consulting and marketing solutions, HEBS Digital helps hoteliers drastically boost direct bookings, lower distribution costs, and increase the lifetime value of guests. Its diverse client portfolio consists of top-tier luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants, DMO and tourist offices.

Part of NextGuest Technologies, HEBS Digital and Serenata CRM, the most comprehensive Hotel CRM Suite today, are the creators of the hospitality industry’s first Fully-Integrated Guest Engagement & Acquisition Platform.

Contact HEBS Digital’s consultants at 1 (800) 649-5076 (North America), +64 (0) 9 889 8489 (Asia Pacific) or success@hebsdigital.com.



Headquartered in New York City, Loews Hotels & Co. Hospitality Company is rooted in deep heritage in the hotel industry and excellence in service. The hospitality group encompasses branded independent Loews Hotels, and a solid mix of partner-brand hotels. Loews Hotels & Co. owns and/or operates 24 hotels and resorts across the U.S. and Canada, including Universal’s Aventura Hotel, the sixth hotel in partnership with Comcast NBC Universal, which opened in August 2018. Located in major city centers and resort destinations from coast to coast, the Loews Hotels portfolio features properties grounded in family heritage and dedicated delivering unscripted guest moments all with a handcrafted approach. For reservations or more information about Loews Hotels, call 1-800-23-LOEWS or visit: www.loewshotels.com.  


The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI's MEETAdrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org, www.facebook.com/hsmai, www.twitter.com/hsmai, and www.youtube.com/hsmai1.  


Garrick Lee
Marketing Manager, HEBS Digital
Phone: (212) 752-9425
Email: garrick@hebsdigital.com

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