Rich Media Exchange (RME), announced their latest content partnership with Swedish based ArrivalGuides, the world’s largest distributor of destination content with over 620 unique locations across six continents.
The addition of ArrivalGuide’s 35,000+ images and videos bring the Rich Media Marketplace (content library) to over 1.1 million – the industry’s largest library of rich media. “We are excited about our partnership with Rich Media Exchange, said Magnus Aideborn, CEO and founder of ArrivalGuides”. “It’s a win-win that allows us to expand our distribution network and do what we do best: provide travelers with fresh, reliable and high-quality destination content. “Connecting our content will add a lot of value for the travel agents of Rich Media Exchange”, added Aideborn.
The content in ArrivalGuides is provided and managed directly by the destination, which means users are assured timely and relevant information, including media for use in their marketing and sales efforts. “ArrivalGuides is a perfect content partner for us, said Kulin Strimbu, President and CEO of Rich Media Exchange. “Our library is a leading media resource for the agency and blogger community and managing content at the source is critical in keeping it current.”
Travel agents, bloggers and industry marketers enjoy free access to the library for marketing, sales and training purposes, which includes a full suite of marketing tools in an ad-free environment. In addition to single button sharing to social and digital media, the tool set includes interactive video player capability from partner, Amadeus Video Solutions, which enables dynamic promotional messaging to be programmed onto the video. Conversely, travel suppliers using RME’s content management system for asset storage and hosting, may designate their digital assets to be repurposed for marketing and distribution – further expanding their reach and overall investment in rich media.
ArrivalGuides and their 600+ destinations around the world join top travel brands and destinations like Caesars, Hyatt, Loews, Mexico, Hawaii, and many more, in the Rich Media Marketplace – the travel industry’s largest rich media library.
About Rich Media Exchange
Dedicated to simplifying the use of rich media for travel marketing, Rich Media Exchange (RME) is a B2B digital content management and marketing company, specializing in rich media (videos and images), management, production, marketing, delivery, distribution and measurement, in support of the travel industry. RME provides affordable content management and marketing solutions through a subscription-based model and repurposes designated supplier content to power the Rich Media Marketplace, the largest B2B library in the industry, including over 1 million images and more than 2,500 videos. Access to the library is free to travel agents, travel bloggers and the industry marketing community.
In 2018, RME partnered with industry leader, Amadeus, to include interactive video player technology from innovation arm, Amadeus Video Solutions, enabling the promotional capability of rich media using interactive overlay messaging, including direct booking. This combined solution gives travel suppliers and sellers a full marketing suite of tools designed to increase engagement and conversion, while optimizing their investment in digital media.
Rounding out the RME solution is a robust data analytics program for tracking media performance, as well as syndication and distribution to targeted industry professionals, including thousands of travel agents, travel agency consortia memberships (THOR, CCRA, HICKORY), travel bloggers and influencers, meeting planners, and popular consumer and industry media channels.
Learn more at www.richmediaexchange.com
Destinations interested in the full services of RME, visit us at: https://www.richmediaexchange.com/destinations/
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About Arrival Guides
ArrivalGuides is the world’s largest distributor of destination content. Our partners are using our library of destination information to improve customer interaction, experience, loyalty and transactions with their brand. ArrivalGuides represents more than 620 destinations and official tourist boards which manage their own destination information in our content management system. Our global network consist of 1500 well-known partner travel brands, such as VISA, eDreams and Rentalcars.com, who use ArrivalGuides’ destination content to drive their travel business across all platforms and digital communications, including apps, booking confirmations, newsletters, Smart TV applications and touch-screens.
Learn more at www.arrivalguides.com
Rich Media Exchange
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