Best Western Hotels & Resorts today announced the opening of its inaugural Vīb Best WesternSM hotel in Asia Pacific, the brand new Vīb Best Western Sanam Pao in Bangkok.
Vīb Best Western Sanam Pao captures the brand concept with its central location and modern design. Connectivity is at the core of Best Western's Vīb brand (pronounced "vibe"), which allows guests to feel the beat of the city and stay connected at all times. Sleek and stylish, this innovative concept focuses on integrated technology and social interaction, with communal spaces that allow guests to plug in, sit back and chill out.
Located in the vibrant area of north-downtown Bangkok, Vīb Best Western Sanam Pao is surrounded by shopping malls, corporate offices and local attractions. The hotel's 91 contemporary rooms all come equipped with free Wi-Fi, Smart TVs and e-concierge technology, as well as comfortable beds, refreshing rain showers and convenient work areas. Guests can grab a quick snack from Lit café, enjoy the 24-hour gym, unwind with a cool drink at Eye Bar, or even stay and play in the gaming pods.
"We are excited to introduce our Vīb brand in Asia Pacific," said Ron Pohl, Senior Vice President and Chief Operations Officer for Best Western Hotels & Resorts. "The new boutique brand is designed with today's connected traveler in mind. Ideally located in bustling Bangkok, Vīb Best Western Sanam Pao will deliver the seamless, hassle-free and stylish accommodations that our guests expect, complete with convenience and connectivity at all times."
Best Western's Vīb brand is a tech-centric global midscale hotel concept created specifically for the needs of today's 'always on' travelers. All hotels will be newly-built in prime urban locations, ensuring complete ease and accessibility for guests. Vīb Best Western Sanam Pao becomes the third Vīb branded hotel in operation worldwide, following existing locations in Antalya (Turkey) and Springfield, Missouri (U.S.). New Vīb branded hotels in key cities, including New York, Miami and Chicago, are also in the pipeline, and Best Western plans to introduce its Vīb branded hotels to several other Asian cities in the future.
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