IMCMV Holdings, Inc., the primary licensee for Jimmy Buffett's Margaritaville Restaurants in the United States, has announced it will open five food and beverage venues – including a Margaritaville Restaurant, LandShark Bar & Grill and a 5 o'Clock Somewhere Bar – at the new Margaritaville Resort. The resort is slated to open in New York City's Times Square district in late 2020.
"We're thrilled to bring Margaritaville's laid back, 'no worries' vibe to the heart of New York City, where vacationers and residents alike will appreciate an escape from the hustle and bustle of the city," said David Crabtree, president and CEO of IMCMV Holdings, Inc. "Whether you're seeking a quick drink, snack or a delicious leisurely meal, this new resort will have it all. We're excited to create this one-of-a-kind hotel development with Margaritaville Hospitality Group, Flintlock Constructions Services LLC and Soho Properties, Inc."
The Margaritaville Resort in New York City will include five food and beverage concepts, including a Margaritaville Restaurant and an indoor/outdoor poolside LandShark Bar & Grill with more than 200 interior seats and seats poolside. The LandShark addition will also offer an outdoor pool and a FlowRider® wave machine that will allow guests the opportunity to surf amid views of Times Square. An all-new concept, The Chill Bar, will be located on the 5th floor and will offer guests yet another venue to relax and unwind. The property will also feature a rooftop 5 o'Clock Somewhere Bar on the 28th and 29th floors boasting an expansive view of Times Square and the iconic New York City skyline.
The 29-story Margaritaville Resort, which will be located in Times Square at 560 Seventh Avenue, will offer 225 rooms highlighting Margaritaville's signature 'casual-luxe' design, just a few steps away from some of the city's most popular attractions. In addition to the food, beverage and retail concepts developed by IMCMV, the $300 million project will include multiple lounge areas overlooking the city that never sleeps.
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