Hotel Opening Texas

Tru by Hilton Lubbock Southwest Opens in Texas

Rendering of a Tru by Hilton prototype
Tru by Hilton Lubbock Southwest Opens in Texas

Tru by Hilton

Tru by Hilton announced the opening of its latest property, Tru by Hilton Lubbock Southwest. The 98-room hotel, located at 6702 62nd Street, is owned and managed by Baywood Hotels Inc. The new hotel is located near Texas Tech University, Jones AT&T Stadium, 4ore Golf, and South Plains Mall.

"We are incredibly honored to join the Tru by Hilton brand and introduce travelers to this innovative type of lodging," said Maribel Mendoza, general manager. "Our ideal location, unique set of offerings and affordable price make us a top choice for guests visiting the Lubbock area."

Tru by Hilton properties feature the amenities and experiences that matter most to guests, including comfortable beds, smaller, more efficiently designed rooms with a mobile desk, large bathrooms with premium bath amenities, top-rate in-room entertainment, a complimentary build-your-own "Top It" breakfast bar with healthy, sweet and savory items, a 2,880-square-foot lobby with areas for guests to work, play games, eat and lounge, along with a 24/7 "Eat. & Sip." market with gourmet snacks and drinks. The hotel experience is enabled by technology including mobile check-in, Digital Key, super-fast free Wi-Fi, remote printing, a social media wall, lobby tablets and accessibility to outlets everywhere. Additionally, Tru by Hilton properties offer fitness centers that leverage the latest fitness trends including barre, TRX bands, free weights, cardio and flexibility gear. 

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