M&R Hotel Management, operator of 25 hotels in New York, Texas, Illinois, Missouri and Indiana, today announced the appointment of Brian Athas as regional director, revenue management, responsible for contributing to, implementing and assessing the effectiveness of M&R’s revenue management strategy in the greater New York area.
He previously was revenue strategy director for TMI Hospitality, Fargo, North Dakota, where he implemented revenue management strategies for the management company’s 40-plus hotels representing four major brands.
Prior to that, he was area director of revenue management for Waterford Hotel Group, Waterford, Connecticut, where he oversaw revenue management for hotels in Connecticut and Arkansas.
Athas earned a bachelor of science degree in hospitality and tourism management at Isenberg School of Management of the University of Massachusetts Amherst. He was certified as a hotel revenue manager by the Educational Institute of the American Hotel & Lodging Association.
“Brian Athas brings considerable insight to our revenue management mission, which is one of our key competitive advantages,” said Brian McSherry, M&R chief operating officer. “Effective revenue management improves each hotel’s profitability and enables us to deliver a higher return on investment to our clients, the property owners.”
Based in Great Neck, M&R Hotel Management operates seven hotels in Manhattan; seven in Queens; one in Nassau County, New York; one in the Dallas suburb of Addison, Texas; three in Indianapolis; three in Joplin, Missouri; and three in Illinois.
M&R manages hotels under the brands of Marriott International, Hilton Worldwide, InterContinental Hotels Group, Choice Hotels International, Wyndham Hotels & Resorts and Best Western Hotels & Resorts. Hyatt Hotels Corp. also has certified M&R to manage selected brands.
With more than a decade and a half of success to its credit, M&R also provides consulting services in hotel site and contractor selection, feasibility analysis, permitting, financing, franchising, human resources support, sales and marketing, revenue management, food and beverage management, brand management, account and risk management audits, e-commerce, design, accounting and engineering.
M&R’s business plan calls for the expansion of its portfolio nationwide through third-party management contracts.
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