Hilton’s (NYSE: HLT) Hilton Garden Inn, Hampton by Hilton and All Suites brands are launching the Clean the World Challenge in partnership with Clean the World, a global health leader dedicated to sustainability and water, sanitization and health. Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Homewood Suites by Hilton and Home2 Suites by Hilton will challenge hotel owners and Team Members to collect bars of soap left behind by guests to be recycled into 1 million bars of new soap by Global Handwashing Day (October 15) for Clean the World to distribute to communities in need.
“As one of the world’s most hospitable companies, we are always looking for ways to have a positive impact in the communities where we develop and serve millions of guests each year,” said Bill Duncan, global head, All Suites and Focused Service category, Hilton. “Our hotels were among the first in the industry to participate in soap recycling and have remained leaders in the global hygiene revolution, making the world a more hospitable place by empowering our Team Members and guests to eradicate preventable hygiene-related illnesses.”
Clean the World’s mission aligns with Hilton’s Travel with Purpose initiative, the company’s corporate responsibility strategy. By 2030, Hilton commits to cut its environmental footprint in half to help protect the planet and double its social impact investment to drive positive change in communities. As part of these goals, Hilton has committed to send zero soap to landfill in addition to Hilton’s brand standards for Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Homewood Suites by Hilton and Home2 Suites by Hilton brands across the U.S., Canada, Puerto Rico and the Dominican Republic.
“Hilton understands the urgent need for recycled soap donation and hygiene education in communities all over the world, and they have been a great partner of ours for many years,” said Shawn Seipler, founder and chief executive officer, Clean the World. “As many as 2.3 billion people around the world lack basic sanitation and more than 3,500 children die from preventable hygiene-related illnesses every day. This challenge will make a meaningful difference for countless people in need.”
Through its soap recycling partnership with Clean the World, Hilton has contributed to the distribution of more than 7.6 million bars of recycled soap, resulting in more than 2 million pounds of soap and amenity bottles being diverted from landfills. The discarded soap is crushed, sanitized and cut into new soap bars. Bathroom amenity bottles are repurposed for hygiene kits or recycled. By recycling these products, Clean the World provides soap to those in need, ultimately preventing diseases and reducing mortality rates around the world.
Clean the World was founded in 2009 with a mission to save lives while simultaneously protecting the environment by providing recycled soap and other hygienic products to families in need. Over the last decade, the organization has contributed toward a 60 percent reduction in the death rate of children under the age of five dying due to hygiene-related illnesses. Hilton has worked with Clean the World since its launch to help overcome this epidemic in various countries, as well as in times of natural disasters.
For more information on the Clean the World Challenge, visit HiltonCleansTheWorld.com.
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