Hotel Industry Performance Europe

European Hotel Industry Reports Positive Performance Metrics for February 2019

In February, Europe hotels saw occupancy rise 0.1% to 65.0%, and a 1.9% increase in ADR to €100.60 ($113.72) drove RevPAR up 2.0% to €65.24 ($73.86).
Edinburgh skyline
Edinburgh hotels show lower occupancy and room rates due to supply growth

STR

  • Edinburgh hotels show lower occupancy and room rates due to supply growth
  • Saint Petersburg posts significant performance level

Europe’s hotel industry reported positive results in the three key performance metrics during February 2019, according to data from STR.

Euro constant currency, February 2019 vs. February 2018

Europe

  • Occupancy: +0.1% to 65.0%
  • Average daily rate (ADR): +1.9% to EUR100.60
  • Revenue per available room (RevPAR): +2.0% to EUR65.34

Local currency, February 2019 vs. February 2018

Edinburgh, Scotland

  • Occupancy: -1.8% to 70.1%
  • ADR: -10.7% to GBP74.40
  • RevPAR: -12.3% to GBP52.18

STR analysts note that although performance was down year over year, the absolute levels in the metrics were well above February averages for the market. Supply (+6.2%) outgrew solid demand (+4.2%) and pressured both occupancy and ADR.

Saint Petersburg, Russia

  • Occupancy: +6.7% to 45.5%
  • ADR: +2.6% to RUB4,128.27
  • RevPAR: +9.5% to RUB1,877.22

The absolute RevPAR level was the highest for any February in STR’s database. Strong demand growth (+6.5%), helped by the final stages of the St. Petersburg Open early in the month, and mostly flat supply (-0.2%) factored into overall positive performance in the market.

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STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 10 countries around the world with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit str.com.



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