Excerpt from Digital Media Solutions
What Does Google’s Hotel Booking Site Offer?
Alongside Google’s handy flight tool, consumers can now make hotel reservations right through Google Hotel Search. The new hotel booking tool allows consumers to adjust available hotel options based on location, dates, number of guests, amenities and price range. Consumers are able to view hotels’ highlights – complete with photos and reviews – to help them decide on reservations.
When consumers use the "Deals" filter on Google Hotel Search, Google's machine learning can help them find Google partner hotels that offer lower rates than others in the area.
Consumers can also track hotel prices, monitoring when rates increase and decrease, just as they can their flight prices, before they book. Plus, if consumers haven't yet decided on destinations, they can view flights and hotels for multiple different locations based on price and departing city.
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