Hospitality Social Media News

Hospitality Social Media Marketing News - April 29, 2019 Issue

We’re getting closer to our peak busy season in the hospitality industry, so now isn’t the time to be slacking on the latest and best in social media. We’re here to help with that, so check out these new social media marketing updates and how they can impact hotels and resorts.
An phone with the Facebook app open next to Scrabble pieces arranged in the words social media - Photo by William Iven on Unsplash
Hospitality Social Media Marketing News - April 29, 2019

Lodging Interactive

We’re getting closer to our peak busy season in the hospitality industry, so now isn’t the time to be slacking on the latest and best in social media. We’re here to help with that, so check out these new social media marketing updates and how they can impact hotels and resorts.

Facebook Announces Improved Ads & Business Manager

Facebook just announced that this year they’ll be releasing a new and improved ad manager and business manager, which are getting newer, cleaner interfaces. There will be simpler navigation, and it will be much simpler for agencies to sync up Pages with their clients and work on their campaigns.

What This Means for Hotels & Resorts

We likely won’t have most of these updates until the late second half of this year, but they’re still good news. The Ads Manager has come a long way in the past few years in terms of simplification, especially once it was merged with Power Editor. Many of our clients still struggle to navigate the Business Manager, however, so making it easier for them to allow the agency of their choice to manage their campaigns will be a huge advantage.

Twitter Media Studio Released End Date Feature

Twitter announced in a Tweet that marketers are now able to set an end date for promotions created through the Twitter Media Studio. This is a new feature, and it’s a welcome one.

What This Means for Hotels & Resorts

Previously, when accounts created sponsorships or promotions through the Media Studio (and not the conventional ads manager), they had to manually shut off the promotions. This tiny update will make it possible to schedule campaigns fully and not worry about one running away from you.

Twitter Adds Subtitles to Native Videos

Twitter users now have the option to upload SRT subtitles to their native videos, which will be played even when users have the video’s sound off. The subtitles will be viewable on desktop, iOS, and Android devices.

What This Means for Hotels & Resorts

We know that 85% of users watch video with the sound off on Facebook, and that statistic is likely similar for Twitter, too. Since Twitter videos autoplay, native subtitles will add valuable context to the video to engage users up front, as well as making it more accessible for our guests that may have hearing disabilities.

You can learn how to create an SRT file here.

LinkedIn Rolling Out “Reactions”

LinkedIn has started rolling out “reactions” similar to Facebook’s, with options including Like, Celebrate, Love, Insightful, and Curious. They’re designed to help users interact with each other quickly and more meaningfully, going beyond a simple “like” button.

What This Means for Hotels & Resorts

These reactions are similar in concept to Facebook’s, which allow our followers and connections to give us more insight into how they’re feeling. This could potentially increase engagement on LinkedIn, and it can give you more specific feedback about how your guests and peers are responding to what you post.

LinkedIn Rolls Out Document Feature to Wider Audience

All member and company pages around the world can upload documents to the professional networking site, including PDFs. These documents can be shared to your feed and within group posts, and you can decide if you want it to be accessible to specific groups of people like your followers, or if anyone on LinkedIn can see it.

This feature is currently only available on desktop, though they’ve said that it will be coming to mobile “soon.”

What This Means for Hotels & Resorts

This feature is a great opportunity for hotels and resorts to share more resources with peers in the industry, along with guests. If you want to upload a brochure showcasing what you offer in your resort through your Company Page, your followers might find value in it and decide to book a reservation soon.

Hospitality Social Media News is brought to you by Lodging Interactive, a full-service digital marketing and social media engagement and reputation management agency exclusively servicing the hospitality industry. Through its web design and search optimization division as well as its CoMMingle Social Media Division, Lodging Interactive provides effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants and spas. For more information:

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