Driving Direct Bookings

Choice Hotels' New 'Direct Approach' - Adnews

Image from Choice Hotels campaign
Choice Hotels' New 'Direct Approach'

Excerpt from Adnews

The campaign, created by Gravia Media, aims to eradicate the misconception that booking accommodation through online travel agencies is cheaper.

Choice Hotels Asia-Pac has released its new television campaign "Everything's Better When You're Direct" across Australia and New Zealand.

The campaign, created by Gravia Media, aims to eradicate the misconception that booking accommodation through online travel agencies is cheaper.

The ad shows a little girl asking her parents where babies from, to which her father realises he can't be direct with her but at least he can be direct when it comes to booking a family getaway.

Gravia Media creative director Michael Princi says the team was briefed to create a new strategy to combat this belief and change the way consumers book their accommodation.

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