Once you determine a desired target audience, you can begin crafting personalized campaigns that speak to a specific demographic. Mapping personalized content to deliver to a unique audience improves direct bookings on a hotel website.
Since the home page is a major landing spot for most visitors, this is where a lot of the personalization will happen. Things such as custom headlines, specific images and promotional offers can be delivered to visitors here to provoke an action.
Remarketing to return visitors could include things like loyalty program offers, room upgrades, return discounts, etc. Engaging consumers with remarketing tactics require content that is attention grabbing and urges them to convert.
Research from New Epsilon showed that the top motivator for consumers to do business with travel and leisure brands were offers or coupons based on consumer’s physical location and past trips or preferences.
For more information about driving direct bookings with website personalization, check out our recent blogs:
OR download Vizergy’s website personalization guide for additional information, recommendations and guides.
About Vizergy® Digital Marketing:
Vizergy serves the world’s hospitality industry with conversion optimized website design and fiercely competitive tools to maximize revenue. Our formula for success includes cutting-edge technologies, proven digital marketing programs and the best professionals in the industry. At Vizergy, hospitality marketing is not only our mission, it’s our sole focus.
For more than 20 years, Vizergy has relentlessly developed and deployed the best marketing technologies and talent to serve thousands of hospitality clients with excellence. The company deploys complete travel life-cycle marketing solutions from responsive website design and development, to proven award–winning digital marketing programs, reservation solutions, media planning and deployment. Vizergy’s platform has long been touted as the #1 digital marketing system for hospitality clients, easy to deploy, turnkey and SMART, empowering clients to win in today’s complex and competitive hospitality industry.
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