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The mobile app is already rolling out, and the matching desktop interface will likely soon follow.
What This Means for Hotels & Resorts: This is good news, because Facebook is prioritizing interactivity and community-building features that users are drawn to. For hotels and resorts who are creating communities on the social media network in the form of groups, using events to generate interest, and leveraging Stories to extend your reach, youll be ahead of your competition and able to stay relevant in your audiences feed.
Messengers Interface Gets an Update
Just like Facebook, their Messenger app has been updated with a simplified, faster version thats been a little decluttered. Facebook has been working on rebuilding the platform from the ground up so that its more functional and a lot faster for users. The new version has a heavy focus on chat, but also offers video co-watching capabilities to keep people interacting within the app.
What This Means for Hotels & Resorts:
Facebook announced earlier this year that theyre planning on integrating their messaging apps-- including Messenger, Instagram direct, and WhatsApp-- for a seamless user experience, and this may be part of it. A new and improved messenger could mean that more of your guests will use this messaging platform to get in touch, so make sure youre paying close attention to these channels.
Messenger Offers New Lead Generation Tools
Facebooks Messenger is gaining a few new features designed to make it easier for businesses to drive meaningful results through the platform. This includes appointment-booking, lead generation templates, and clickable CTAs that can drive actions. These features are currently being beta tested, and will roll out to those who dont have them later this year.