Excerpt from Search Engine Land
Google is starting to show hotel price charts in search results. These graphs have been a popular feature of Google travel properties and were tested in search last year.
Price graph moves into search. Here’s a SERP for the query New York Marriott Marquis that includes the price chart:
Searchers can use arrows to move forward and back in order to see historical pricing trends for particular hotel properties.
Asked to comment, a Google spokesperson told us, “Our research has shown that travelers are looking primarily for price and availability information when searching for a hotel. To make our hotel search experience more useful for travelers and better connect them with travel providers, we are surfacing more price and availability information on the search results page.”
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