IHG (InterContinental Hotels Group) opened its 30th Holiday Inn in Germany in the city centre of Osnabruck. Four additional hotels of IHG’s mainstream brand are in the pipeline. The Holiday Inn Brand Family, which also includes Holiday Inn Express, is an important growth engine for IHG in Germany.
Holiday Inn Osnabruck marks a new milestone in IHG’s growth story in the German market. The modern 4-star hotel features IHG’s Open Lobby concept and has 158 rooms, three event spaces and a spa. It is centrally located and close to Osnabruck’s main station, while the airport Munster/Osnabruck is only 33 km away. Holiday Inn Osnabruck is operated by IHG partner and franchisee GHOTEL hotel & living, a subsidiary of AURELIUS Equity Opportunities SE & Co. KGaA.
Mario Maxeiner, Managing Director, Northern Europe, says: “Holiday Inn and Holiday Inn Express are strong midscale brands which not only drive our company growth here in Germany, but all over Europe. We continuously develop these two brands to make them even more attractive for guests and owners, a reason why they are so successful. We are delighted that we have another strong partner in GHOTEL Group who is just as excited about the Holiday Inn brand as we are.”
Jens Lehmann, Managing Director GHOTEL Group, commented: “The Holiday Inn Osnabruck is the perfect addition to our portfolio. We will continue to drive our growth with this hotel and further strengthen our partnership with IHG.”
Germany is one of five priority markets for IHG worldwide. The company has registered continuous growth for this market since 2015: a total of 133 hotels are already opened or planned, 110 belong to the Holiday Inn Brand Family. Globally, the brands Holiday Inn und Holiday Inn Express can be found in 3,974 locations.
According to a recently published study by the Institute of Applied Market Research of the University Heilbronn (Institut für angewandte Marktforschung der Hochschule Heilbronn), Holiday Inn is one of the best-known hotel brands in Germany1.
1 Institut für angewandte Marktforschung Heilbronn, Markenbarometer Hotellerie 2019: https://www.hs-heilbronn.de/20839942/markenbarometer_hotellerie_2019_kurzfassung_aktuell-pdf.pdf
Logos, product and company names mentioned are the property of their respective owners.