The U.S. hotel industry reported positive results in the three key performance metrics during May 2019, according to data from STR.
In a year-over-year comparison with May 2018, the industry posted the following:
• Occupancy: +0.9% at 68.7%
• Average daily rate (ADR): +1.6% to US$132.43
• Revenue per available room (RevPAR): +2.5% to US$91.01
“The industry sold 3 million more room nights than last May and continued the trend of monthly performance records with modest year-over-year growth,” said Jan Freitag, STR’s senior VP of lodging insights. “A sign of the times, the 0.9% lift in occupancy was the highest since August 2018, while the ADR and RevPAR growth figures were the second highest this year. While we did downgrade our forecast for 2019 as a whole, we are expecting solid performance for the summer months with U.S. air travel bookings and vacation intentions on the incline.”
The industry has now posted year-over-year RevPAR growth for 110 of the past 111 months. The longest overall expansion cycle in industry history lasted 112 months from December 1991 through March 2001.
Among the Top 25 Markets, Denver, Colorado, showed the largest RevPAR increase (+7.0% to US$102.97) driven almost equally by gains in occupancy (+3.6% to 77.3%) and ADR (+3.3% to US$133.15).
Chicago, Illinois, saw the highest lift in occupancy (+4.3% to 77.2%).
Philadelphia, Pennsylvania-New Jersey, posted the largest jump in ADR (+5.6% to US$153.23).
Seattle, Washington, reported the steepest decline in RevPAR (-9.8% to US$122.59), due mostly to the largest decrease in ADR (-6.2% to US$161.65).
San Diego, California, experienced the largest drop in occupancy (-4.4% to 74.2%).
“Seattle, with supply up 6% from last May, is a good example of a major market that saw pressure on performance levels due to new inventory,” Freitag said. “Most of the other markets saw enough demand to absorb that new supply in May, and the Top 25 Markets posted 0.2% growth in occupancy in the aggregate. We continue to track these key markets and the limited-service segments having already seen the impact the new supply.”
STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 10 countries around the world with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit str.com.
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