Hyatt Hotels Corporation (NYSE: H) announced today that the Joie de Vivre Hotels brand will make its debut in Asia with a property housed in the vibrant Sanlitun shopping, bar and entertainment area in Chaoyang District, Beijing, China’s capital city. Expected to open in Q4 2019, the 202-room BEI Zhaolong Hotel aims to welcome urban nomads with a dynamic community hub that will reinvigorate one of the city’s most eclectic neighborhoods.
Joie de Vivre features an incomparable collection of truly individual hotels that embrace their location’s essence, offering spirited guests a vibrant and socially inclusive stay. With its ‘joy of life’ ethos, each Joie de Vivre hotel connects fun-seeking travelers to the local community through design, cuisine, thoughtful technology, and joy-driven service.
“We look forward to welcoming the BEI Zhaolong Hotel – the very first Joie de Vivre property announced by Hyatt in Asia Pacific after the successful acquisition of Two Roads Hospitality last November,” said Stephen Ho, president of Greater China, global operations. “As we commemorate our 50th year in Greater China and Asia Pacific, adding Joie de Vivre Hotels to our diversified brand portfolio will be another new milestone for us to continue to expand our brand footprint in the region. With its unique neighborhood-inspired hotels, the Joie de Vivre brand has already seen extraordinary success in the U.S. and will redefine the concept of travel and community in the region.”
BEI Zhaolong Hotel is a rebirth of the legendary Zhaolong Hotel, which held a significant place in Beijing’s hospitality history since its opening in 1985. Following its extensive renovation and re-imagination, the hotel will usher in a new era of playful travel and inclusive, heartfelt hospitality.
“We are very excited for the introduction of the BEI Zhaolong Hotel. The new BEI Zhaolong Hotel will reflect the original hotel’s rich heritage while being reconceptualized for today’s generation. Combining BEI Zhaolong’s legacy with Hyatt’s rich experience and the Joie de Vivre brand’s refreshing offerings, we look forward to setting a new benchmark destination in Sanlitun, welcoming domestic and international travelers for a joyful stay,” said Collin Lau, founder and owner of BEI Asset Management.
Optimally located in Sanlitun, one of the most famous leisure and entertaining hubs in the capital, the 202-room BEI Zhaolong Hotel will harness the energy of the city with the joy of living in modern-day Beijing. Modern sensibilities and digital innovation will combine to create a hotspot for professionals, business travelers and locals coming together to meet, work, eat, or shop.
Drawing inspiration from its locality, the hotel’s informal eatery, BEI Commune, will bring travelers and Beijingers from all walks of life together to experience meaningful connections in an open and playful space.
BEI Zhaolong Hotel is expected to open in the last quarter of 2019. Hyatt will continue to explore more opportunities to expand the Joie de Vivre brand and create locally-inspired community hubs within the Asia Pacific region.
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