Hotel Industry Performance Americas

Bogota Hotels Experience Highest July Occupancy Level Since 2013

Central/South America hotel occupancy rose 4.2% to 60.1% in July, but a 70.9% ADR drop to $92.16 dragged RevPAR down 69.7% to $55.36.
Grand Hyatt Bogota Hotel - Exterior
Grand Hyatt Bogota Hotel

STR

  • Bogota experiences highest July occupancy level since 2013
  • São Paulo performance thrives with help from multiple events

Hotels in the Central/South America region reported mixed performance results during July 2019, according to data from STR.

U.S. dollar constant currency, July 2019 vs. July 2018

Central/South America

• Occupancy: +4.2% to 60.1%
• Average daily rate (ADR): -70.9% to US$92.16
• Revenue per available room (RevPAR): -69.7% to US$55.36

STR analysts note that the region’s demand continues to grow, pushing occupancy levels higher. However, ADR and RevPAR comparisons with last year are significantly affected by currency fluctuations.

Local currency, July 2019 vs. July 2018

Bogota, Colombia

• Occupancy: +6.1% to 59.9%
• ADR: +2.7% to COP264,017.33
• RevPAR: +8.9% to COP158,213.52

The absolute occupancy level, driven by a double-digit increase in demand (+10.9%), was the highest for a July in Bogota since 2013. When looking at daily data, 11-13 July and 17-19 July showed double-digit rises in occupancy, due in part to Agroexpo 2019 (11-21 July).

São Paulo, Brazil

• Occupancy: +2.2% to 63.9%
• ADR: +11.0% to BRL358.27
• RevPAR: +13.5% to BRL228.97

The absolute occupancy level was the highest for a July in São Paulo since 2012, while the ADR level was the highest for the month since 2012. STR analysts note that the largest performance increases occurred during the beginning of the month, likely helped by the final week of Copa América (14 June through 7 July). Double-digit growth was also present on the first two days (23-24 July) of the FIEE International Electric, Electronic, Power and Automation Industry Trade Show.

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