The U.S. hotel industry reported positive year-over-year results in the three key performance metrics during the week of 18-24 August 2019, according to data from STR.
In comparison with the week of 19-25 August 2018, the industry recorded the following:
Occupancy: +0.8% to 70.1%
Average daily rate (ADR): +0.5% to US$128.57
Revenue per available room (RevPAR): +1.2% at US$90.08
Among the Top 25 Markets, Orlando, Florida, posted the largest jump in RevPAR (+18.0% to US$72.85), due largely to the only double-digit lift in ADR (+10.3% to US$107.43). The market saw the second-largest increase in occupancy (+7.0% to 67.8%).
Houston, Texas, experienced the only double-digit rise in occupancy (+14.8% to 64.2%) and the second-largest increase in RevPAR (+17.2% to US$62.47).
Overall, 15 of the Top 25 Markets reported a RevPAR increase.
Nashville, Tennessee, registered the steepest declines in each of the three key performance metrics: occupancy (-9.4% to 71.8%), ADR (-7.3% to US$139.43) and RevPAR (-16.0% to US$100.11).
Atlanta, Georgia, saw the only other double-digit drop in RevPAR (-12.6% to US$69.72), due to the second-largest decreases in occupancy (-7.9% to 66.5%) and ADR (-5.1% to US$104.87).
STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 10 countries around the world with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit str.com.
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