Market Report Europe

Negative RevPAR, Expense Uptick Pulls Profit Down in Mainland Europe

European Chain Hotels Market Review - July 2019
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European Chain Hotels Market Review - July 2019

HotStats

Mainland Europe hotels have seen better months. A 5.0% decline in average room rate dropped RevPAR 3.2% year-over-year in July, and with total revenue not faring better, GOPPAR in the month was down an unsettling 9.4% YOY, according to data from HotStats.

In addition to being the sixth month of YOY GOPPAR decrease in the region since the beginning of 2019, it was also one of the greatest months of profit decline this year.

Total revenue was challenged by falling ancillary revenues, which included a 1.7% decline in the F&B department to €45.69 on a per available room basis.

As a result, TRevPAR at hotels in mainland Europe fell by 2.8% YOY to €191.76.

Despite an increase in costs, led by a 2.8% jump in payroll on a per-available-room basis, profit conversion at hotels in mainland Europe remained at 39.2% of total revenue.

Profit & Loss Key Performance Indicators – Mainland Europe (in EUR)

KPI July 2019 v. July 2018
RevPAR -3.2% to €137.50
TRevPAR -2.8% to €191.76
Payroll +2.8% to €57.46
GOPPAR -9.4% to €75.12

“The drop in average room rate is disconcerting,” said Michael Grove, Managing Director, EMEA, at HotStats. “Especially since it’s the second consecutive month that rate has dropped YOY, after positive rate growth in the subsequent five months of the year and all of 2018.”

For hotels in Moscow, the premium profit performance recorded during the 2018 FIFA World Cup was a memory as GOPPAR came crashing back down by 70.7% YOY this month to €54.76.

Despite hotels in the Russian capital successfully recording the highest room occupancy of the year so far, at 87.9%, this was of little reward as average room rate fell by €157.06 to €92.86, contributing to a 62.0% YOY decline in RevPAR to €81.58.

Further woe was heaped on to Moscow hoteliers as ancillary revenues fell by 29.0% this month.

And whilst hotels in the Russian capital recorded a 9.4% saving in payroll, this was scant compensation against the €132.22 YOY drop in GOPPAR.

Profit & Loss Key Performance Indicators – Moscow (EUR)

KPI July 2019 v. July 2018
RevPAR -62.0% to €81.58
TRevPAR -55.9% to €116.24
Payroll -9.4% to €27.91
GOPPAR -70.7% to €54.76

In contrast to the regional decline, it was a positive month for hotels in Nice, which enjoyed its typical summer bump, fuelling a peak in profit levels at properties on the French Riviera.

The performance was led by a punchy top line as room occupancy hit 90.2% and a high was recorded in average room rate at €267.92.

The resulting 4.8% increase in RevPAR was supported by a 0.9% increase in ancillary revenues, which contributed to a 4.0% increase in TRevPAR to €302.63.

Cost savings also helped hotels in Nice record an 8.0% YOY increase in GOPPAR in the month. This was well ahead of the YTD profit per room at just €52.80, illustrating the strong performance of hotels in the coastal city during the summer season.

Profit & Loss Key Performance Indicators – Nice (EUR)

KPI July 2019 v. July 2018
RevPAR +4.8% to €241.68
TRevPAR +4.0% to €302.63 
Payroll -3.0% to €82.37
GOPPAR +8.0% to €141.89

 

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