Market Report U.S.

Year of Profit Growth Continues at U.S. Hotels

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Year of Profit Growth Continues at U.S. Hotels

HotStats

Any concern over a weakening U.S. economy has not yet infiltrated U.S. hotel industry profits.

GOPPAR increased 1.4% year-over year in August, matching RevPAR growth, which also clocked in with a positive 1.4% gain, according to monthly data from HotStats.

August continued a streak of GOPPAR growth in 2019, with the only negative blip coming in April, when GOPPAR was down 4.5% YOY.

Despite a YOY increase, the $76.95 GOPPAR was 24% below the year-to-date average of $101.21.

While RevPAR was up for the month, occupancy was down 0.2 percentage points, but bolstered by a 1.7% gain in average room rate.

Total revenue per available room was up 2.2% for the month. Profit conversion came in at 32.8% of total revenue in August, negatively affected by a 3.4% YOY increase in payroll on a per-available-room basis.

Profit & Loss Key Performance Indicators – U.S. (in USD)

KPI August 2019 v. August 2018
RevPAR +1.4% to $154.89
TRevPAR +2.2% to $234.41
Payroll +3.4% to $90.29
GOPPAR +1.4% to $76.95

“U.S. hoteliers continue to drive profits despite contending with monthly rises in expenses,” said David Eisen, Director of Hotel Intelligence, Americas, HotStats. “With costs including labor and A&G rising in August at a rate higher than RevPAR, it’s become even more critical that costs are flexed in order to maintain profit levels.”

In New York, occupancy, room rate, RevPAR and TRevPAR were all up YOY, but it still translated into a 6.0% drop in GOPPAR, as labor costs jumped a precipitous 10.5% YOY in the month.

While demand for New York hotels consistently translates into some of the highest occupancy rates and room rates in the U.S., the city is invariably besieged by rises in hotel supply. According to Lodging Econometrics, 65 new hotels/9,396 rooms will open in the city in 2019.

With over 65 million visitors annually, the leisure segment makes a significant contribution to accommodation demand for hotels in New York and comprised more than 43% of total demand in August.

Profit & Loss Key Performance Indicators – New York City (in USD)

KPI August 2019 v. August 2018
RevPAR +3.5% to $263.37
TRevPAR +4.6% to $342.44
Payroll +10.5% to $188.01
GOPPAR -6.0% to $70.53

In contrast to the challenges in the Big Apple, it was a positive month of profit performance for hotels in Houston, which came despite recording a 1.2% YOY decline in RevPAR to $80.99.

Some of the RevPAR losses were recouped by hoteliers recording an increase in ancillary revenues, which were led by a 2.9% increase in food & beverage, and tempered the 0.8% decline in TRevPAR to $116.17. August is historically the lowest TRevPAR month in Houston.

However, cost savings in payroll (down 0.3%) and overheads (down 7.9%) helped hotels in the city record a 16.4% YOY increase in profit per room. 

Profit & Loss Key Performance Indicators – Houston (in USD)

KPI August 2019 v. August 2018
RevPAR -1.2% to $80.99
TRevPAR -0.8% to $116.17
Payroll -0.3% to $46.92
GOPPAR +16.4% to $31.46

HotStats provides two reporting tools to hoteliers:

Our unique profit and loss benchmarking service which enables monthly comparison of hotels’ performance against their competitors. It is distinguished by the fact that it provides in excess of 100 performance metric comparisons covering 70 areas of hotel revenue, cost, profit and statistics providing far deeper insight into the hotel operation than any other tool.

Our latest innovation in daily revenue intelligence, MORSE. Amongst its reporting are daily and highly granular market segmentation metrics as well as distribution channel and source of booking analysis. It takes daily market intelligence to a whole new level.

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