W Hotels Worldwide today announced its newest member of its Global Music Collective with the appointment of Leah Chisholm (AKA LP Giobbi) as Music Director, North America. First introduced in 2015, the Global Music Collective is comprised of four music industry experts representing North America, Europe/Africa/Middle East, Asia Pacific, and Latin America. In her role, Chisholm will guide the sound behind each W hotel in North America in coordination with on-site Music Curators who will work together to carefully craft in-hotel playlists, live performances from rising local talent and W Sound Suite (W recording studios) sessions. The North America Music Director position was previously held by Paul Blair (DJ White Shadow) since 2015.
“The role of Music Director is an essential position, responsible for shaping how our guests experience music everyday in W hotels around the world - from curated playlists establishing the mood 24/7 to Living Room Live performances setting the W stage,” said Anthony Ingham, Global Brand Leader, W Hotels Worldwide. “Leah is someone very special and talented, who empowers women in the music industry and makes waves wherever she goes. We know her ear for talent will continue to make W hotels the place to discover new and next talent.”
Leah Chisholm (who performs as LP Giobbi) is a producer, DJ, piano player, music director, and self-proclaimed synth warrior goddess based in Los Angeles. Like W, Chisholm’s passions are boundless. Her aptitude for all things creative is evident in her diverse roster of performances and projects. Chisholm began her journey in music as a pianist in Oregon, eventually graduating from UC Berkeley with a degree in jazz piano performance. Though Chisholm still plays keys, she has gone on to earn a reputation in electronic music, playing sets in eight countries in 2019 alone. When she’s not collaborating or touring with the likes of Sofi Tukker, Madeon, Jax Jones, Hotel Garuda or Autograf, she’s co-founding burgeoning publishing companies and touring parties (Animal Talk Collective), heading up a thriving non-profit organization to address the lack of representation and equity for women in electronic music (FEMMEHOUSE) and running her namesake apparel business (GIOBBI).
Chisholm will play an integral role in ongoing music initiatives at W. The Global Music Collective works closely to support global music programs such as Wake Up Call (the signature W music festival series, coming to W Dubai October 10-12), W Records (the brand’s own record label), recording sessions in W Sound Suites and Living Room Live performances at more than 55 W hotels around the world.
W has a long-standing love of music and a track record of breaking down boundaries between the travel and music industries to create unique guest experiences. For example, W was the first hotel brand to appoint a Global Music Director (Michaelangelo L’Acqua in 2009); the first hotel company to create a collective of music industry talent to advise and inspire on-site offerings (Global Music Collective 2015); and the first hotel brand to launch an on-site multi-day music festival (Wake Up Call, 2016). W continues to reach far beyond the expected to embrace music from the moment guests step inside to long after their stay (via the successful W app which features more than 300 hours of curated music).
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