Hilton announced today the launch of a campaign intended to encourage travel to the island of Puerto Rico. “Carry On Puerto Rico,” features actress Rosario Dawson, whose family hails from the island. The campaign captures the spirit of one of the Caribbean’s most treasured destinations and conveys how visitors, especially those coming from the U.S., can immerse themselves in the island’s natural beauty as well as its vibrant and rich culture – from its best-in-class beaches to its lively music and diverse local cuisine, all within reach with just a short flight and a carry-on bag.
The creative campaign also reminds travelers of the breadth of hotel options on the island and promotes Hilton’s presence in nearly every corner of it. With eight hotels and resorts ranging from the newly renovated iconic Caribe Hilton and the tropical Embassy Suites by Hilton San Juan Hotel & Casino to Hilton Ponce Golf & Casino Resort and Embassy Suites by Hilton Dorado del Mar Beach Resort, there’s a Hilton hotel for every type of traveler.
“I am so thrilled to be a part of the Carry On campaign with Hilton,” said actress Rosario Dawson. “There's just so much magic to this [island] and there are very few places in the world where people have that just innate deep sense of pride of just being from [Puerto Rico], and that's here,” said Dawson, reflecting on how “Carry On” also captures the resilient spirit of Puerto Rico. “This is a place people want to come and visit.”
The content showcases the hospitality, passion and love for life among locals that is infectious to visitors, proving there is no better time to visit the island than now and no better place to stay than with Hilton.
“Rosario Dawson perfectly embodies the optimistic spirit of the island and we’re honored to have her represent this campaign,” said Kellyn Smith Kenny, Hilton’s chief marketing officer. “Rosario joins an impressive list of female celebrities featured in Hilton’s recent marketing campaigns who are lending their own unique voice to Hilton as the travelers’ champion, sharing how consumers can expect more and get more out of their travel experiences.”
The campaign was developed in partnership with Matador Network and features a collection of creative assets in the form of video, social and digital that will reach audiences across a variety of channels.
“Puerto Rico is open for business, and we want to show travelers that it is easier than ever to find the perfect place to stay, as Hilton offers hotels and resorts across the island and near some of the most desirable destinations,” said Danny Hughes, executive vice president and president, Americas, Hilton. “We’ve been providing guests with exceptional experiences in Puerto Rico for 70 years. Today, our outstanding portfolio of properties on the island is better than ever, welcoming guests with impressive renovations and the incredible hospitality of our Team Members.”
From the charm of Old San Juan to the natural beauty of El Yunque Rainforest, Puerto Rico offers something for everyone. In addition to the white sandy beaches, crystal blue water and refreshing piña coladas, the island has an impressive breadth of enriching experiences such as exploring underground caves, strolling picturesque streets, hiking across waterfalls and more.
As part of “Carry On Puerto Rico,” Hilton also commissioned four influential local artists to paint suitcases with unique designs evoking colorful Puerto Rico scenery and the island’s tropical vibes and historic charm. Hilton will showcase the designs and artists behind them in four inspirational short films that tell the making of the story of “Carry On.” Consumers can also get involved by posting an Instagram photo that makes them think of Puerto Rico, whether it be art, food, the beach or music. They will then be entered in a social media sweepstakes where four people have the chance to win one of the bespoke suitcases along with a three-night, four-day trip to Puerto Rico. To learn more about the campaign or enter the sweepstakes, visit travel.hilton.com/puertorico.
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