The U.S. hotel industry reported mostly positive results in the three key performance metrics during Q3 2019, according to data from STR.
In a year-over-year comparison with Q3 2018, the industry posted the following:
- Occupancy: -0.1% to 70.9%
- Average daily rate (ADR): +0.8% to US$133.25
- Revenue per available room (RevPAR): +0.7% to US$94.42
“While RevPAR increased slightly, it was the lowest year-over-year percent change in the metric since the first quarter of 2010, and the first quarter during the current cycle to show an increase in the metric below 1.0%,” said Bobby Bowers, STR’s senior VP of operations. “While demand growth slowed to 1.8%, the industry sold more nights than any other Q3 in history. Keeping in line with that theme, third-quarter room revenue reached $46.5 billion, the highest quarterly room revenue figure in STR’s U.S. database.”
The industry’s current cycle is now at 115 months (March 2010-present) with year-over-year RevPAR increases in 112 of those months. The three decreases during this run came in September 2018 (-0.3%), June 2019 (-0.4%) and September 2019 (-0.3%).
Among the Top 25 Markets, Phoenix, Arizona, registered the largest jump in RevPAR (+5.3% to US$60.57).
Houston, Texas, experienced the highest rise in occupancy (+4.4% to 62.4%).
Washington, D.C.-Maryland-Virginia, posted the largest lift in ADR (+4.0% to US$148.43).
Two markets matched for the steepest decline in RevPAR: Seattle, Washington (-5.1% to US$154.70), and Miami/Hialeah, Florida (-5.1% to US$101.68).
Seattle reported the largest drop in ADR (-4.0% to US$185.35).
Orlando, Florida, experienced the steepest decrease in occupancy (-5.0% to 69.6%).
STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 10 countries around the world with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit str.com.
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