Historic buildings throughout Downtown Los Angeles (DTLA) are receiving a major facelift, driving the ongoing transformation of the city’s center into a hospitality hotspot. The revitalization of Downtown has been led by an adaptive reuse trend that encourages development of historic structures to new uses, breathing new life into the neighbourhood.
The former Los Angeles Railway building built in 1922 in DTLA’s Fashion District is now The Hoxton, LA, which welcomed its first guests on October 1. The upmarket, member-focused Soho Warehouse, set in a building originally completed in 1916, opened its doors on October 14 in the adjacent Arts District. Over the next four months, two more historic buildings will reopen as lifestyle hotels – Wayfarer DTLA & Downtown L.A. Proper – adding a total of 526 new rooms to DTLA’s inventory.
According to STR, there are 9,033 existing hotel rooms in DTLA with an additional 1,428 under construction and a proposed 2,359 in the development pipeline. As DTLA continues its unprecedented hotel construction boom, the neighbourhood has cemented itself as a “not-to-miss” L.A. experience.
New data from Los Angeles Tourism & Convention Board shows that nearly 30% of all visitors to Los Angeles – and more than ¾ of all international visitors – include DTLA on their itinerary. Nearly 22% of all visitor spending in L.A. in 2018 occurred in DTLA, illustrating the depth of culinary, shopping, hotel, entertainment and cultural experiences the neighbourhood offers.
“Downtown Los Angeles has undergone incredible changes over the last five years as both visitors and meeting attendees are flocking to experience the neighbourhood’s vibrant culinary and cultural scenes,” said Ernest Wooden Jr., president & CEO of Los Angeles Tourism and Convention Board, “As we’re seeing demand increase for boutique hotels in DTLA, particularly those that authentically represent the surrounding neighbourhood, top lifestyle brands are quickly catering to this need.”
In addition to new hotels, billions of dollars are being invested into the Downtown L.A. area. Additional infrastructure developments include the $1-billion Oceanwide Plaza, which will house a Park Hyatt hotel along with residential units, an open-air luxury retail complex and culinary options. Plans are underway for an upcoming $1.3-billion transformation of the Los Angeles Convention Center and adjacent L.A. LIVE with an expansion of the J.W. Marriott L.A. LIVE. The urban hub will also become more accessible by light rail after the 2022 opening of Metro’s Regional Connector project budgeted at $1.76 billion.
Below is a round-up of exciting new lifestyle hotels opening in DTLA:
- The Hoxton, LA (Fashion District)
Opened October 2019
Chic British brand Hoxton debuted The Hoxton, LA in a transformed 1925 building that was once the headquarters of the LA Railway Authority. Located in the Fashion District at 11th and Broadway, the 10-story hotel features 174 guest rooms, two restaurants including Pilot on the roof, multiple bars and a rooftop pool. Approximately 1,872 square feet of dedicated event space available in The Apartment. Each booking comes with access to a fully stocked kitchen.
- Soho Warehouse (Arts District)
Opened October 2019
Soho Warehouse is located the southern end of the Arts District and marks Soho House’s largest West Coast House and first to offer bedrooms. The former industrial building includes a rooftop pool, 48 bedrooms and indoor and outdoor club spaces for eating, drinking and socializing. The ground floor is home to a two-story gym along with underground events space. Non-members can book a stay at the property and enjoy all its amenities.
- Wayfarer DTLA (Historic Core)
Opening December 2019
The Wayfarer DTLA is a community-focused hotel coming to the historic Broadway Corridor in the former Ritz Milner building. The property will feature 156 rooms, a rooftop bar, the underground speakeasy Lilly Rose and an open cooking kitchen. All spaces are available for private events and corporate teambuilding.
- Downtown L.A. Proper Hotel (Fashion District)
Opening Late 2019
Luxury lifestyle brand Proper Hospitality is set to debut a 13-story, 148-room property in a 1924 building that was the site of the former Case Hotel. Caroline Styne and Suzanne Goin, the legendary James Beard Award-winning L.A. restaurateurs will oversee the hotel’s scenic first-floor restaurant Calo Verde, the stunning rooftop pool lounge and all catered event menus. Up to 14,000 square feet of nontraditional meeting and event space is available for bookings including the 2,608-square-foot historic banquet room on the fourth floor.
Development stats for Downtown L.A.
*According to Q2 2019 data from Downtown Center BID’s Quarterly Market Report
- More than $30.5 billion has been invested in new Downtown construction since 1999, which is most notably recognized as the year the Staples Center opened (20 years ago)
- More than 12,000 businesses have been established in Downtown L.A. since 1999
- Downtown L.A. hotels had a 78.1 percent occupancy rate as of June 2019