Market Report London

London Hotels Report Lower Demand but High Room Rate for October

London hotel occupancy decreased 1.9% to 87.6% in October, according to preliminary data from STR. ADR rose 1.7% to £162.07 ($208.15) and RevPAR dipped 0.3% to £141.97 ($182.34).
Canary Wharf, London, United Kingdom - Photo by Claus Grnstudl on Unsplash
London Hotels Report Lower Demand but High Room Rate for October

STR’s preliminary October 2019 data for hotels in London indicates lower demand but high room rates.

Based on daily data from the month, London reported the following in year-over-year comparisons:

• Supply: +1.6%
• Demand: -0.3%
• Occupancy: -1.9% to 87.6%
• Average daily rate (ADR): +1.7% to GBP162.07
• Revenue per available room (RevPAR): -0.3% to GBP141.97

The absolute ADR level is the highest for any October in STR’s London database, while the demand decline would be the first for the market since October 2016. STR analysts note that the month’s steepest declines in occupancy (-11.2%) and RevPAR (-11.7%) came on 31 October, the previous Brexit deadline.

STR will release full October results later this month.

STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 10 countries around the world with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit

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