Fusion is substantially expanding its Vietnam's presence by tripling the number of properties in the Land of the Blue Dragon. Over the next three years the company will launch 10 new hotels and resorts, representing 1,385 rooms and private villas, suites, and apartments. Expanding into exciting emerging markets, the brand's new properties will open in developing destinations that span the length of the country.
"We see a tremendous opportunity to expand Fusion's presence in the country," explained Peter Meyer, chief executive officer of Fusion. "Recognising that there are so many beautiful, and largely undeveloped destinations in Vietnam."
Fusion Suites Vung Tau, located in the weekend getaway beach destination near Saigon, is set to welcome guests from early 2020. This chic new-build features 100 apartments and 71 suites, a spa with 12-double bed treatment rooms, aerial yoga studio, rooftop infinity pool with cocktail bar, and the Suites' signature Fresh Restaurant.
The oceanfront Fusion Resort Quang Binh is located at the gateway to the UNESCO World Heritage Site of Phong Nha - Ke Bang National Park. Also located in this park is Son Doong, the world's largest cave. Fusion's three hectare property will feature 60 private villas, each with its own plunge pool. The resort will offer a spacious spa with treatments included in the nightly rate, and several dining options. This latest resort addition will start taking bookings in late 2020.
Maia Quy Nhon, will be the first of a new brand line. Fusion breaks ground on the property late this year, and expects to open by mid 2020. Maia will continue Fusion's wellness ethos, but the focus will be expanded to a more immersive foodie experience. Culinary journeys will be tailored to the location, and guests will be able to choose a different program each night of their stay. Options include experiences like farm- & sea-to-table dining, a local food tour, cooking classes as well as pop-up dining. One complimentary daily spa treatment will round out this new brand's offering.
"Food is an integral part of any holiday adventure," said Meyer. "Vietnamese cuisine has now become popular worldwide. Playing to this cuisine's popularity, we want to take guests beyond well-known dishes like pho and banh mi, educating them on the histories of these iconic foods and other lesser known regional specialties."
The completely new product of HIIVE will also be introduced in 2020. With a business traveler focus, this three-star plus line will cater to the lodging needs in Vietnam's industrial zones and developing townships. Five HIIVE hotels are slated for development over the next three years in four different locations. These include Binh Duong, north of Ho Chi Minh City (HCMC); Bac Ninh, just east of Hanoi; Hai Phong, on the northern coast; and, Dong Nai, also near HCMC.
Adding to their existing hotel in Ho Chi Minh City, plans are now underway for another property in Vietnam's largest city. A new Fusion accommodation option will open with 146 rooms in the heart of District 1, the city's culinary and cultural hub.
Similarly, in the most developed beachfront destination of Da Nang, Fusion currently operates two hotels - the spa-inclusive Fusion Maia Da Nang and the Fusion Suites Da Nang. The latter located on a major access road across from the beach. In 2021, Da Nang will see Fusion's latest generation resort with the opening of Fusion Resort & Villas Da Nang. This luxury property of 157 hotel rooms and 85 villas will offer comprehensive facilities & spa amenities, which will set the standard on the beach strip.
With a portfolio of about 550 keys, wellness-inspired Fusion currently has four high-end spa-inclusive resorts and two modern apartment-style suite hotels. Their locations include the tourist destinations of Da Nang, Hue, Phu Quoc and Cam Ranh, and the country's commercial center of Ho Chi Minh City.
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