With the holiday season now in full swing, hoteliers should be thinking of creative ways to attract seasonal travelers and capture those last minute bookings.
Here are some tips to take into consideration when marketing to guests this holiday season:
Pay attention to the travel trends
Keep up with local events and attractions in your area that travelers may be interested in. Highlighting special events, holiday festivities, and/or seasonal activities, may boost the appeal of your hotel property to online travelers.
Also, take the time to look over guest booking data from previous years. Where did the past visitors come from? Were the majority international, local, or regional? Take this data into consideration when planning and deploying seasonal promotions and deals.
Get creative with holiday promotions & deals
The holiday season is a fun and exciting time for everyone. Be creative when developing promotional packages and deals that will entice holiday travelers.
Analyze your promotions from previous years to see what was successful and where there is room for improvement. Use this data as a base when developing new promotions.
It is important to consider your audience when creating holiday campaigns, as well. Whether its offering in-room champagne and a romantic carriage ride around the city for couples, Christmas stockings and visits with Santa for the kids, Valentine’s Day specials, Easter egg hunts for kids or family brunch, discount pricing for visitors traveling from desired locations, etc.
Online travelers are not just looking to simply book a hotel room, but also to create holiday memories. For optimal results, make sure your promotions speak to your designated target audience.
Hype up the holiday season
Utilize your property’s social media networks and your website to promote the holiday season. Use festive and enticing CTA’s on the home page of your website to get people excited for the planning process and promote direct bookings.
Leverage social media accounts to steadily advertise any fun, exciting holiday activities or events at your hotel and in the local surrounding areas. Tie those in with appealing holiday promotions and push them out onto all socials as well. The more exposure, the more direct bookings!
About Vizergy® Digital Marketing:
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For more than 20 years, Vizergy has relentlessly developed and deployed the best marketing technologies and talent to serve thousands of hospitality clients with excellence. The company deploys complete travel life-cycle marketing solutions from responsive website design and development, to proven award–winning digital marketing programs, reservation solutions, media planning and deployment. Vizergy’s platform has long been touted as the #1 digital marketing system for hospitality clients, easy to deploy, turnkey and SMART, empowering clients to win in today’s complex and competitive hospitality industry.
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