The Plasencia Group Appoints Brian K. Rodgers As Senior Associate, Western Region

Bernie Murphy, Western Regional Vice President of The Plasencia Group (TPG Hotels), the leading hospitality transaction and consulting services firm representing public and private owners of hotels, resorts, and golf courses, announced the addition of Brian K. Rodgers as Senior Associate, Western Region.

The Plasencia Group Based in San Diego, Rodgers will be responsible for supporting the management of the Western Regional Office’s hotel transactions, and will serve existing TPG clients, foster relationships with leading hotel companies and owners in the West, and develop new business for the firm.

Murphy said: “Brian brings a strong understanding of hotel operations and transaction analysis, significant practical work experience in sales, and a strong “can do” approach to our team.” He continued, “We were able to interview excellent candidates, resulting in the hiring of an energetic and very talented associate who I believe will be a tremendous addition to the Western region and to the company.”

Prior to joining TPG, Mr. Rodgers served as Assistant Vice President of the San Francisco Office of HVS International. There he performed asset valuations, market feasibility studies and investment counseling on more than $1.75 billion in hospitality assets. His previous clients include, among others, Bank of America, Lend Lease Real Estate Investments, Kimpton Hotel Corporation, Marriott International and Wyndham Hotel Corporation. His additional experience includes special projects work at the Four Seasons Resort Aviara, Carlsbad, California, and work abroad in Australia. Mr. Rodgers received a Masters of Management in Hospitality from the Cornell University School of Hotel Administration, and a Bachelor of Arts degree from the University of California at San Diego.

Rodgers said, “I am delighted to join The Plasencia Group. The company’s growth and reputation in the industry make this an exciting professional opportunity. I look forward to using my hotel education and previous professional work experience to promote TPG’s business objectives in the hospitality community.”

About The Plasencia Group

Founded in 1993, The Plasencia Group, Inc. is the leading hospitality transaction and consulting services firm, representing public and private owners of hotels, resorts, and golf courses. With transactions encompassing close to 11,000 hotel rooms valued at well over $1 billion in the past twelve months alone, The Plasencia Group, Inc. has provided personalized, valued-added investment opportunities and services to clients such as Cigna Insurance, Host Marriott Corporation (NYSE: HMT), MeriStar Hotel Company (NYSE: MHX), FelCor Lodging Trust (NYSE:FCH), Lend Lease Real Estate Investments and the Metropolitan Life Insurance Company. With regional offices in Tampa, Chicago, Dallas, Houston, Little Rock, Providence and San Diego, The Plasencia Group, Inc. offers a full range of value-added solutions, including transactions, property valuation analysis, financial and strategic planning, asset management and disposition, and proprietary industry research. Learn more about The Plasencia Group, Inc. at

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