Excerpt from PhocusWire

Among subscription sectors, travel is the most likely to see subscription growth from both existing and new members over the next 12 months, a new report finds.

According to a study by eDreams ODIGEO and OnePoll, which surveyed more than 10,000 shoppers in eight markets in North America and Europe, 90% of current travel subscribers say they would maintain or increase spending on those services over the next 12 months. 

Of existing subscribers, 47% say they would increase spending on travel subscriptions, despite current economic challenges, while just 9% say they might consider decreasing their spending.

Overall, while the most popular subscription product category for consumers is entertainment, with 75% of shoppers holding subscriptions to streaming services like Netflix and Amazon Prime, only 29% plan to increase their subscription levels for entertainment compared to 47% for travel.

Meanwhile, of consumers who don’t currently subscribe to travel services, 24% say they would consider a travel subscription this year – a higher percentage than consumers considering subscriptions in other sectors such as food and beverage and health, beauty and fitness.

The study found that, worldwide, only 1% of consumers say they would not consider themselves to be a subscriber, while on average, consumers have four subscription services each, signaling the potential for more subscription travel services to enter the market.

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