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Hotwire.com Announces Ground-Breaking Revenue Management Education Program For Hotels And Resorts

Discount travel site Hotwire.com announced that it has selected Phoenix-based Aspire as their partner for a groundbreaking educational program designed to foster cooperative partnerships with hotels and resorts around the world.

Aspire Marketing Hotwire Revenue Improvement Powered by Aspire will be presented to hotel and resort managers in 30 cities globally in 2005. The Hotwire program will utilize Aspire's expertise in the area of revenue maximization/management and will provide education on 1) the value of a guest obtained through an opaque channel, and how to turn them into loyal customers, and 2) creating more wallet share for the hotel for each converted guest.

The Hotwire.com Difference.
As a large and growing opaque distribution channel, Hotwire has stepped out as a leader and innovator in the industry with this new program. Hotwire Revenue Improvement Powered by Aspire demonstrates the company's vision and commitment to reverse the prevalent perception that electronic distribution companies are at odds with the hotel industry.

In seeking ways to support and benefit hotels, Hotwire searched out a third-party expert to help them develop and deliver a program that would show that Hotwire can actually bring incremental dollars and customers to make money to its hotel partners, rather than robbing the hotels of market share. Aspire was selected by Hotwire because of its reputation with hoteliers for innovative, revenue-enhancing programs that consistently produce high-powered results for hotel properties.

About Aspire
Aspire is the hospitality and tourism industry's leading provider of revenue improvement tools, consulting and training. Aspire provides strategic marketing, sales-related training, and revenue management expertise that increase market share, drive new revenues, re-energize sales efforts, and improve RevPAR and GOPPAR.

Hotel managers interested in program information and scheduling may contact Juston Parker at Aspire at (303) 499-2443 or Juston@aspiremarketing.com, or their local Hotwire market manager.

About Hotwire
Hotwire.com is a leading discount travel site with consistently lower prices on airline tickets, hotel rooms, rental cars, cruises and vacation packages. Launched in 2000, Hotwire negotiates deep discounts from its travel suppliers to help distribute their excess inventory. Hotwire is a wholly owned business of IAC/InterActiveCorp (NASDAQ: IACI). For more information, visit www.hotwire.com.



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