"With all the noise out there regarding SEM, SEO, PPC, Search Engine Positioning, Meta Search Engines and the like, we felt it would be beneficial for hoteliers to participate in an 'Internet Marketing for Hotels 101' type of a session," stated DJ Vallauri, Lodging Interactive's president & CEO. "Our aim with this 60 minute educational web cast is to clarify what to do, how to do it, why you should do it and most importantly how Internet Marketing can generate revenue for the hotel."
Effective Internet Marketing for Hotels will be hosted by Lodging Interactive's president & CEO, DJ Vallauri and will cover topics such as:
Search Engine Marketing
Website Organic Optimization
Keyword Advertising and Bid Gap Management
Who Powers Whom in the Search Engine World
Understanding it all - The Acronyms, what do they mean?
Effective targeted e-Mail Marketing- Maximizing the Sales Effort
Do's and Don'ts of Online Hotel Marketing
Top 10 Online Marketing Recommendations for Your Hotel you can use NOW
Following the web cast each participant will receive a PDF copy of the presentation and will be entitled to a free one hour consulting session with a Lodging Interactive Internet Marketing expert.
Registration for the web cast is limited to the first 75 people. Hoteliers only need a browser, high speed Internet connection and a phone to participate. For more information and to register online please visit:
About The Web Cast Host & Lodging Interactive -
With over 25 years of hotel / travel marketing and technology expertise, DJ Vallauri serves as Lodging Interactive's president & CEO. Mr. Vallauri has held senior marketing and technology positions with companies such as Meridien Hotels, AMR Information Systems (American Airlines), Utell International (division of Pegasus Solutions), WizCom International (division of Cendant) and Prime Hospitality Corp. Additionally, Mr. Vallauri is the Founder of www.hotelBLAST.com and www.FreeShipping.com which he subsequently sold to a group of private investors.
Lodging Interactive is a leading provider of Internet Marketing Services to the travel and lodging industries. The company provides a-la-carte and full managed Internet Marketing Services to hundreds of hotels, resorts, timeshares and bed and breakfasts worldwide.
Lodging Interactive clients include branded properties such as Marriott, Sheraton, Hilton, Radisson, Crowne Plaza Hotels, Doubletree Hotels, Candlewood Suites, Best Western and numerous independent properties. The company is headquartered in Whippany, NJ and can reached at 877-415-4300 or by visiting its website at www.LodgingInteractive.com.
Logos, product and company names mentioned are the property of their respective owners.