Sales and Marketing

Tourism Toronto First in North America to Go Digital with Destination Planner

Tourism Toronto announced today the launch of its new digital destination planner ― Digital Toronto ― specifically designed to meet the evolving information and service needs of its meeting professional and tour operator clients.

Tourism Toronto This easy-to-use digital tool has everything meeting, convention and leisure trade professionals require when considering Greater Toronto as a destination. Tourism Toronto is the first convention and visitors bureau in North America to partner with desktop software developers MultiView to create such a tool.

After careful consultation with its client advisory board, Tourism Toronto addressed an industry need for up-to-the-minute information online and off with the new Digital Toronto desktop application. Replacing the traditional printed destination planner which becomes outdated almost as soon as its distributed, Digital Toronto is an updatable, searchable tool that clients can take with them from office to boardroom to hotel room.

Our clients have asked us for a new way to keep up to date on Greater Torontos constantly evolving products and experiences, said Bruce MacMillan, President and CEO, Tourism Toronto. Digital Toronto is an innovative, remarkable tool that will keep our city top of mind, at their fingertips ― and that bodes well for our members and community.

Distributed as a CD-ROM, Digital Toronto will allow planners and operators to obtain essential travel information, search a Tourism Toronto member product and services directory as well as print off information sheets and event calendars at the click of a button. Once installed on a users desktop, Digital Toronto provides easy access to all that Toronto has to offer including monthly updates and, when online, direct connections to products and services on the site.

Digital Toronto is currently being distributed to Tourism Toronto members and clients and is available through an online request form in the Meeting Planner and Leisure trade sections on Tourism Torontos website,

Tourism Toronto is the official destination-marketing organization for Greater Torontos tourism industry. Tourism Toronto focuses on promoting and selling the greater Toronto region as a remarkable destination for tourists, convention delegates and business travellers. Officially operating as a not-for-profit association, Tourism Toronto has over 900 members and is a partnership of public and private sectors. To reach Tourism Toronto call (416) 203-2500 or visit the website at

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