Jeffrey Pollack Joins Harrah's as Vice President of Sports and Entertainment Marketing

Jeffrey Pollack, an Emmy Award-winning sports and media executive, will join Harrah's Operating Company, Inc., a subsidiary of Harrah's Entertainment, Inc. (NYSE: HET), as vice president of sports and entertainment marketing, effective upon receipt of required regulatory approvals.

Harrahs Pollack will be responsible for managing Harrah's sports ventures, including the World Series of Poker, boxing and motor sports. He will be based at Harrah's Las Vegas corporate headquarters starting August 1.

"Jeffrey's proven track record of innovation and creativity across the sports and entertainment spectrum will be invaluable to us as we expand customer offerings throughout the Harrah's portfolio of properties," said Ginny Shanks, senior vice president of brand management for Harrah's Entertainment. "We are delighted that he will be joining our company."

"My top priority is to grow the popularity of the World Series of Poker," said Pollack. "It is already the No. 1 brand in poker, but we're going to make it even stronger through world-class media partnerships, strategic marketing alliances and superior customer service."

Pollack was most recently managing director of broadcasting and new media for NASCAR Digital Entertainment, where he led NASCAR's use of advanced media and new technologies to increase fan accessibility and loyalty. He also helped direct NASCAR's network television partnerships with FOX, FX, NBC and TNT, and spearheaded NASCAR's season-launch marketing efforts.

As executive producer of NASCAR IN CAR, Pollack received a 2003 Primetime Emmy for outstanding achievement in interactive television programming and a 2004 Sports Emmy for outstanding innovative technical achievement. In 2004, he also received the first-ever Billboard Digital Entertainment Award for the best interactive television programming.

In 1994, Pollack founded The Sports Business Daily - the first daily trade publication for the sports industry. He is also a former vice president of marketing and corporate communications for the National Basketball Association.

Pollack earned a bachelor's degree in journalism from Northwestern University, a master's degree from The Graduate School of Political Management and a master's degree in sports management from the University of Massachusetts at Amherst.

Harrah's Entertainment, Inc., is the world's largest provider of branded casino entertainment. Since its beginning in Reno, Nevada 67 years ago, Harrah's has grown through development of new properties, expansions and acquisitions. On June 13, 2005, Harrah's Entertainment acquired Caesars Entertainment, Inc., and now owns or manages through various subsidiaries more than 40 casinos in three countries, primarily under the Harrah's, Caesars and Horseshoe brand names. With nearly 4 million square feet of casino space, more than 40,000 hotel rooms and nearly 100,000 employees, the Harrah's portfolio is the most diverse in the gaming industry. Harrah's Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.

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