Sales and Marketing

Carlson Hotels Worldwide Selects TIG Global as its Internet Marketing Partner for Park Inn

Localized online marketing to drive direct incremental revenue online


TIG Global Carlson Hotels Worldwide recently announced that it has selected TIG Global as its Internet marketing agency of record for the Park Inn brand. Carlson Hotels selected TIG Global, the leading provider of interactive marketing services for the hospitality industry, to support its Internet marketing objectives for all U.S. Park Inn properties because of TIG Global's proven success in capturing incremental demand and driving increased online revenue direct to hotels.

'Park Inn is a unique, select service hotel brand that satisfies the needs of both business and leisure travelers,' said Caroline Larson, Senior Manager - Interactive Marketing Strategy, Carlson Hotels Worldwide. 'TIG Global's aggressive and strategic approach to Internet marketing will enable Park Inn hotels to capture significant incremental demand across market segments on the local, regional, and national levels.'

In accordance with the agreement, TIG Global will provide the selected Park Inn properties with a comprehensive Internet marketing program that includes pay-per-click marketing, strategic linking and online advertising, statistical reporting and analysis, detailed revenue tracking, and proactive account management.

TIG Global will attend the invitation-only 2006 Carlson Hotels Annual Business Conference in Las Vegas from March 26-30. At this event, TIG Global will showcase its Carlson Hotels-exclusive interactive marketing package, which includes value-added strategic linking and paid search marketing initiatives.

About TIG Global
TIG Global, headquartered in Washington, DC, is the leading provider of interactive marketing services for hotels and resorts. TIG Global's consultative, strategic marketing programs raise Internet visibility, generate consumer demand, drive value online, and deliver unrivaled ROI to hotels. Created by hoteliers, TIG Global combines its hospitality industry knowledge and e-business expertise to help hotel clients maximize the potential of the Internet channel and gain more than their fair share of this rapidly expanding market. TIG Global serves more than 450 hotel and resort clients, including independents and branded hotels, located throughout North America, Europe, and the Caribbean.

About Carlson Hotels Worldwide
Minneapolis-based Carlson Hotels Worldwide includes five hotel brands, totaling more than 920 locations in 70 countries. Hotel brands include: Regent International Hotels, Radisson Hotels & Resorts, Park Plaza Hotels & Resorts, Country Inns & Suites By Carlson, and Park Inn. With over 80 hotels worldwide, Park Inn is a unique emerging hotel brand offering a relaxed environment in the select service category and is poised for aggressive global growth. Carlson Hotels Worldwide is one of the major operating groups of Carlson Companies, a global leader in providing corporate solutions and consumer services in the marketing, travel and hospitality industries.



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