The Webby Awards, the premier international honor for websites, recently recognized TIG Global, the leader in interactive marketing for the hospitality industry, as an Official Honoree for its design of the LXR Luxury Resorts website, www.luxuryresorts.com, and the Boulders Resort and Golden Door Spa website, www.theboulders.com. This year's competition attracted more than 5,500 nominations from around the world and was based on website design, functionality, and interactivity.
'The atmosphere and spirit of the Boulders and the LXR resort collection inspired the color palettes and artistic direction of the websites,' said Dan Benderly, creative director for TIG Global. 'We have married engaging design with e-commerce architecture and performance-focused interactive marketing to drive industry-leading return for these assets in the online channel.'
TIG Global initially partnered with LXR in May 2005. Since then, TIG Global has designed 23 websites for the LXR Collection and provided interactive marketing services to their websites, including search engine optimization, pay-per-click marketing, strategic linking and reporting and analysis.
'We are very excited to share this honor with LXR,' said Trip Schneck, president of TIG Global. 'The combination of LXR's vision and our creative design prowess is responsible for these award-winning websites.'
About TIG Global
TIG Global, www.TIGglobal.com, headquartered in Washington, DC, is the leading provider of interactive marketing services for hotels and resorts. TIG Global's consultative, strategic marketing programs raise Internet visibility, generate consumer demand, drive value online, and deliver unrivaled ROI to hotels. Created by hoteliers, TIG Global combines its hospitality industry knowledge and e-business expertise to help hotel clients maximize the potential of the Internet channel and gain more than their fair share of this rapidly expanding market. TIG Global serves more than 450 hotel and resort clients, including independents and branded hotels, located throughout North America, Europe, and the Caribbean.
About LXR Luxury Resorts
LXR Luxury Resorts is a portfolio of independent properties dedicated to creating an experience of luxury, a sense of ease and endless pleasure. LXR resorts are distinguished by a style and spirit that captures the unique qualities of their setting, whether the urban chic of a city like New York or the beauty and charm of an island like Puerto Rico. All LXR Luxury Resorts offer elegant surroundings, attentive service, guest privileges at private golf clubs and rejuvenating spa programs. LXR Luxury Resorts are located throughout the United States and the Caribbean. The LXR collection also includes the renowned Golden Door Spa brand and its four spas in the U.S. LXR Luxury Resorts can be found at www.LuxuryResorts.com
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