Global Study, Hospitality eBusiness: The Future, Explores Growth, Implications

Arthur Andersen Sales and marketing functions, including virtual property tours, loyalty programs, guest history and sales force automation will be among the most significant web-enablement initiatives implemented by the hospitality industry in the coming years, according to a major international study released today by Andersen, the New York University School of Continuing and Professional Studies, Preston Robert Tisch Center for Hospitality, Tourism and Travel Administration, and Hospitality Financial and Technology Professionals (HFTP)
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