TwoTables Internet Marketing, LLP, providers of online marketing programs for restaurant and food service industry websites, released a white paper today designed to assist restaurateurs and marketing professionals in launching successful Internet marketing campaigns.
Entitled Feast On This: Big Picture Internet Marketing Will Fill Your Tables, the guide outlines the five integral ingredients to an effective promotion initiative: visibility of the restaurant's website in search engines, usability and aesthetic appeal of the website, management of the establishment's online reputation, effective utilization of social networks and constant refinement of the previous components based upon solid website analytics.
'To put it bluntly, many restaurants are not doing everything they can to gain an edge on their competition,' says Matt Creer, co-owner of TwoTables Internet Marketing and principal author of the white paper. 'People have different preferences, habits, and goals when researching a restaurant online. That's why the big picture is so important.'
Mindi Cabe, TwoTables co-owner, adds: 'Restaurateurs who utilize every facet of Internet marketing for promoting their website will enjoy a significant advantage over their competitors.'
The white paper can be downloaded from the TwoTables Internet Marketing website at http://www.twotablesmarketing.com/white-papers-training-library/.
About TwoTables Internet Marketing, LLP
Matt Creer and Mindi Cabe launched TwoTables Internet Marketing in Spring 2009. With over 10 years of combined experience, they specialize in marketing restaurant and restaurant management group websites. For more information, visit www.TwoTablesMarketing.com.
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