Sales and Marketing

Apical Resource Group Announces New Revenue Management Initiative - Apical Revenue Management Service (ARMS).

Apical Resource Group LLC announces that it has established a new and innovative initiative focused on the travel and hospitality revenue management sector called Apical Revenue Management Service (ARMS).

Apical Resource Group Apical Revenue Management Service (ARMS) is the first and only true Virtual Revenue Management system that allows properties to have the value and presence of a full time Revenue Manager at a fraction of the cost. ARMS is not a software solution, but a true live person looking out for the best revenue interests of your property. Apical's Analysts are trained in Apical's comprehensive, proven Revenue Management systems and are known leaders in the hospitality industry.

With access to cutting edge technology and industry leading information and trends, ARMS can improve a hotels revenues and manage its distribution at a significant savings over the cost of an in-house experienced revenue manager.

"The industry needs professional revenue management services that are ever changing, stated Juston Parker, Apical's Revenue Management Practice Leader. 'We live in a dynamic world and ARMS provides true, strong revenue management at an affordable price. With the tops minds in the industry, ARMS has the ability to deliver what hotels need, when they need it most. ARMS provides knowledge, analysis, discipline, and educated intuition to the revenue strategies at your property. With a guaranteed return of triple your investment in the first year or your money back, ARMS is the answer to today's revenue management challenges."

'In today's economic environment, we understand that those companies who make a difference will be the ones that will grow and survive.' stated Chris M. Jackson, Partner of Apical Resource Group, 'By developing the ARMS concept, we stay true to our core mission, which is to get as many people back to work and also provide a valuable service to the hospitality and travel industry. We are also extremely pleased to have Juston Parker leading this division as he brings great depth and understanding of the challenges faced by hotels during these uncertain times'.

About Apical Resource Group LLC
Apical Resource Group LLC. (ARG) is a wholly owned travel and hospitality technology, sales and marketing recruiting firm. Apical focuses on recruiting for mid-level to executive positions and offers a new and aggressive solutions model. For a complete overview or additional information about Apical, please contact an Apical Solutions Representative at 1-770-517-5580 or visit the Apical's Web Site at www.apicalresourcegroup.com.



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