New VTV Episode: How to Know Where the Fish Are

VFM Leonardo, the leader in online visual content distribution for hotels, has launched a new episode of VTV - How to Know Where the Fish Are featuring Jeff Higley, Vice President, Digital Media & Communications Travel Research. In this episode, Jeff talks about where and how hotels are finding success online amidst a hotel sea with fewer fish than before. You will learn the importance of marketing your hotel and ensuring your message is cohesive and relevant to your target consumers on every website and channel.

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Visual Content Decisions - What? How Much? Why?
David Attardi, Director of E-Commerce, B.F. Saul
September 8th, 2009

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What is VTV?
VTV is a video blog where you will find short interviews with industry experts on the most important issues in online marketing, e-commerce, sales and distribution in the hotel industry. Each week, host John McAuliffe, Chief Marketing Officer of VFM Leonardo interviews an industry expert on a single topic related to online merchandising in order to help you extract more value from your hotel's presence on the Internet.

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About VFM Leonardo

VFM Leonardo is a technology leader in online visual content management and distribution systems. VFM Leonardo's VScape(R) and VBrochure(TM) products leverage the distribution capabilities of the VNetwork(TM), the most universally accepted and largest online visual content distribution network for the global travel industry including all four global distribution systems (GDSs), Pegasus and travel-related channels including online travel agencies, travel research and supplier web sites, search portals and major travel intermediaries. VFM Leonardo offers the hotel industry the most effective digital asset management and online merchandising systems available today and efficiently delivers over 1,000,000 visual images (photos, virtual tours and videos) to more than 30,000 travel channels and websites in the VNetwork including Amadeus, Galileo, Sabre, Worldspan, Pegasus, Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and many more for 90,000 hotels worldwide. For more information about VFM Leonardo, visit Follow us on Twitter at @VFMLeonardo.

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